Page 53 - News

Road widens for used bikes as brands eye growth in unorganised segment

The pre-owned two-wheeler segment is highly unorganised and fragmented

Flipkart to craft identity independent of its platforms, Myntra and Jabong

It has launched five private labels over the past year and is looking to drive exclusive label partnerships with global brands

IIM-A, other top B-schools moot IIT-like joint placement committee

IITs share their best practices and undertake a joint placement process, and student- or recruiter-specific decisions under All IITs Placement Committee

Hero Cycles, Trek Bicycles to cash in on growing demand for premium cycles

With new launches and heightened focus on rider experience Hero Cycles, TI Cycles, Trek Bicycles hope to cash in on growing demand for premium cycles

By roping in Kohli is Uber sending message to rival that it's here to stay?

Uber India aims to reposition itself as an enabler of opportunities and make itself an everyday, aspirational brand

One brand, many faces: Multiple influencers take off

Rather than one endorser, advertisers today are counting on a number of them to tell their story differently

Rentickle to RentMojo, rental start-ups finding new routes to enter homes

Online rental companies continue to experiment with business templates in their quest to keep costs low and quality under check

Thanks to social media, marketers are seeing rise of the activist-consumer

Perils of this round-the-clock communication are many if not tackled well

Aluminium's green dilemma: Import scrap of boost metal production at home?

Producers want import of scrap to be restricted to boost domestic capacity utilisation, but aluminium made of imported scrap is environmentally more sustainable

Royal Enfield focusing on riding gear, apparels, makes a fashion statement

The iconic brand is looking to position itself as a way of life in the cut-throat world of motorcycles

Zero tolerance: Brands take stock of hate speech and trolls

By putting their foot down on toxic content, advertisers are signalling where their priorities lie and their commitment to tackle the issue head on

Mondelez seeks bigger space on online shelf, aims to boost sales

E-commerce is now important for the chocolate major as India is identified as a key market to achieve its $1 billion global online sales target by 2020

Sky's the limit for Qatar Airways as it pins hope on Indian market

The airline is pinning its hopes on the country's hyper-competitive domestic aviation market to see off global rivals Etihad and Emirates

Philips gets Virat Kohli as brand ambassador for male grooming products

The announcement was made as Philips launched the latest range of Philips Trimmers BT 3000 Series

CRISIL SME TRACKER: Testing times for small electrical equipment makers

It would be critical for MSMEs to raise their ability to compete efficiently in both domestic and export markets by adopting new technologies for improvement of quality and safety

Dropping the drops: Dhara's new campaign talks of capping oil consumption

Eyeing 15% growth in the current financial year, Dhara is strengthening its distribution network to enhance reach

Motu Patlu to Chhota Bheem, desi characters lead the way on kids' channels

Home-grown animated shows are a big draw, raking in the moolah for broadcasters

The focus is on building scalable products: Facebook's Sandeep Bhushan

We go by the philosophy that I have the right to be in business only if I can help your business grow, he says

Urban Ladder's offline strategy is different from rival Pepperfry's

Urban Ladder has a combination of large-format and small stores in Bengaluru and Delhi-NCR, its key markets

Siemens' new ad campaign tells how it's helping firms innovate, cut costs

The campaign required stitching three different stories from respective verticals to bind a common purpose and vision