Page 148 - Supplements

Frankenstein at 200: A rare story to pass from literature into common myth

While Frankenstein may have thwarted his creature's desire to procreate, Shelley's novel has birthed a seemingly endless stream of adaptations and riffs

Sabarimala and more: Indian keepers of morality and the temples of doom

Mere mention of the word 'religion' instantly trips everyone's northern grid

BoB-Vijaya-Dena Bank merger: The challenges in crafting a single brand

If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape

Brands hunt for festive cheer: Advertisers talk tradition, green values

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences

Statspeak: Future looks brighter with AI technology, digital commerce

At least 75% of respondents said they are seeing double-digit improvements in the outcomes

Flying long: Carriers are experimenting with healthy menus, gyms on board

Airbus models, Boeing's Dreamliner make flying economically viable

More than a farewell: The unheard concept of retiring a jersey in India

#RetireTheJerseyNo10 hashtag campaign helped the Mumbai Indians team reach over 87,500 people on social media

Metro Cash & Carry is making your neighbourhood kirana store future-ready

The retail market in India is estimated to reach $1.1 trillion by 2020

Oil PSUs retune brands to millennial mode, step up digital media presence

IOC, HPCL, BPCL engage with causes and products that appeal to the young environmentally aware consumer

Nissan, Tata Motors, Hero MotoCorp hope to break the hold of leading brands

Nissan, Tata Motors, Hero hitch their cars to the celebrity wagon

Customer data fuels energy required to make great innovations: Doug Hall

When you have the systems in place to conduct rapid research, opinions are replaced with data

PharmEasy, Netmeds ad campaigns leave consumers confused about the message

Online pharmacies, flush with funds from investors, are sparing no effort to get their brands visibility in a crowded marketplace

Skullcandy Venue review: Get'em for more than an audio-listening experience

The earphones' active noise cancellation feature works flawlessly and the difference it brings is noticeable

The Lovefools is Sarita Pereira's creative take on exotic flavours

An interior designer's office by day and restaurant by night

20th Jio MAMI Mumbai Film Festival: Here are the 10 movies you must watch

The 20th Jio MAMI Mumbai Film Festival will be held from October 25 to November 1, 2018, at nine venues across Mumbai

Train to Lhasa: A journey on board the world's highest railway system

On the world's highest railway line, the journey is very nearly the destination. But then, you arrive in Lhasa

In the age of selfies, Ketaki Sheth is training an artist's eye on society

In her talk, Sheth says that thoughts and ideas need to be explored either before embarking on a project or after, but never during the actual act of photography

Meet Aniket Sule, the man who wants pseudosciences thrown out of education

Research such as on the medicinal value of cow urine gets funded easily, and speakers who make controversial remarks are invited to the Indian Science Congress

Brands increasingly waking up to social media influencers' formidable reach

Brands benefit from the awareness that influencers help raise about their events and products; influencers, on the other hand, in addition to getting paid for the content they create

These modern times

There are times when waiting in the air-conditioned comfort of the office till late hours seems a better proposition than starting the long journey home