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How the digital media has changed the very fabric of marketing industry

Thanks to technology, the gap between the brand and consumer was bridged

The Strategist Quiz #646

Here are the questions for Quiz #646

Answer to Strategist Quiz #645

Answer to Strategist Quiz #645

Why Virat Kohli is indisputably and deservedly the athlete of the decade

In an era of one-dimensional specialists, Kohli is a specialist across formats, a cricketing polymath of sorts who insists on playing a different sport to his peers

The handful of people who managed to make us happy in a gloomy year

The year 2019 saw many leaders asserting themselves in their respective fields, and there also were some who emerged on the scene this year and went on to make it big

The year ahead will be dominated by the rising edifice of a Hindu Rashtra

The recent history of the world suggests economic pain doesn't create electoral openings

The most exciting screen entertainment to look forward to in 2020

What will we see in 2020's films and web series? Ranjita Ganesan sifts through the entertainment pipeline to find titles with the most promise

The year that's ending was wretched but hindsight can be a useful thing

The economy is but a footnote even though it produced news that would have in other times become headlines

In a big year for science, we learnt a lot more about the universe

Enough for us to hope that 2020 will bring more in the way of advances in our understanding of the universe around us

Is AAP right to cry foul?

Ministry of Home Affairs recently sacked nine advisors to the Delhi government

CHESS #1382

A large number of Indian GMs will play both events but Viswanathan Anand is missing out

Year Ahead 2020: Top 6 most promising gadgets to look out for next year

From OnePlus 'Concept One' smartphone to Microsoft Xbox Series X, Business Standard lists top 6 gadgets that we should look forward to in the new year

Advertising in 2019 raises its voice to make small-town India hear

Short-format videos, voice and experience are the big trends that changed the advertising narratives this year

Stars shine in 2019, but small films win big hearts and box office as well

The Avengers' franchise from Marvel was the winner for Hollywood while for Bollywood, the Hrithik Roshan-starrer War was the top grosser

Answer to Strategist Quiz #644

Here are the answers to the strategist quiz #644

The Strategist Quiz #645

Here are the questions for Quiz #645

Soap operas have lost their appeal in India: ShortsTV CEO Carter Pilcher

India's creative community is well positioned to work internationally, Pilcher tells Shubhomoy Sikdar

Fintech brands Nexus, EZETAP map customer experience, set the tone for 2020

Using proprietary models, AI, mixed reality solutions and a suite of products and services that cater to the unique needs of target audiences

On the fast track: Accor Hotels' growth comes on the back of bottom-up push

Spurring the growth is an early joint venture that Accor forged with Interglobe Enterprises, the parent company of aviation carrier Indigo Airlines, in 2008, and has since launched 17 Ibis hotels toge

An Indian non-profit is first TED Audacious Project to be chosen from Asia

The Project is an initiative that "shows what humanity can accomplish when bold ideas meet visionary, generous supporters"