Page 78 - Supplements

Decathlon's new megastore makes sure that you never run out of space

The store has a basketball ring, a football net, a table tennis table and a whole of space to just run, jump, skate and cycle

How Asia's largest liquor boutique, Tonique, plans to conquer the world

Tonique has a collection of 100 Indian wines alone, and almost all of the younger beer brands the country is coming to love

How a teeny-weeny, six inches tall, chef became a great big star

As she adjusted the props, pulling clay and small pieces of felt from her tool kit - a clear, CVS-brand pill box - the chef became exponentially cuter and more expressive

How an indigenous style of acrobatic hip hop has travelled to global shows

Mumbai dancers fuse lyrical hip hop and b-boying with elements of American cheerleading and trapeze-esque bits from the circus

My favourite campaign is Dove's ad for real beauty: Soumitra Karnik

Dove aimed to reach a younger demographic without alienating their current consumers

Sony SRS-XB22 and SRS-XB32 speakers: Light up the party with some oomph

A rich sound quality notwithstanding, the SRS-XB22 looks like any other device in its segment, but the SRS-XB32 steals the show with its noteworthy additional features

As WhatsApp launches payments service, Paytm and Phone Pe get ready for war

For most of the payments apps, it is time for pay back, given the investments incurred in on-boarding customers and building their networks

My favourite ad campaign is 'Seatbelt Crew': V Spark's Atul Pratap Singh

It's no secret that a successful ad campaign plays with people's emotions and that's key in making them successful, he says

Statspeak: What are your core objectives of investment in HR technology?

HR Technology in the year 2019-20 which is a 35 per cent increase from FY 2016-17

Coming out of the dark

Third-party governance is not about eliminating risks but managing it appropriately

AI to trigger global business value of $2.9 trillion in 2021: Gartner

Gartner defines augmented intelligence as a human-centred partnership model of people and AI working together to enhance cognitive performance

Does Flipkart's fashion gambit run the risk of falling between two stools?

The online retailer wants to straddle the top end of the market with fast fashion and the mass end with products for the value conscious

Ads with a cause: Brands work their way on Independence Day, Raksha Bandhan

From consumer goods to fashion and lifestyle as well as aircraft manufacturers, cause-led advertising rules the day

Make them laugh, make them stick: Ads keep Fevicol glued to modern times

For sixty years, Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand

Sebi proposes framework for corporates borrowings from bond market

This is part of an effort to reduce reliance on banks for financing corporates and simultaneously developing a liquid and vibrant corporate bond market

How food brand Gits is finding its way in rapidly changing marketplace

A ready-to-cook food brand looks to stay relevant, even as its core promise of convenience is knocked over by a host of new players

Our next big focus area is Li-Fi, says Signify's Maria Letizia Mariani

There is a huge step to take to make people aware of what light can do for them, explain it to them in a better manner, says Mariani

Answers to the Strategist quiz 625

Answers to the Strategist quiz 625

The Strategist Quiz 626

The Strategist Quiz 626

Product, not brand, is the cornerstone of Snapdeal's comeback strategy

What Snapdeal has done in the past two years, says a company spokesperson, is focus on the 'next 400 million online buyers'