Page 3 - Advertising Industry

Only 12 of 332 ads related to Covid-19 pandemic found true, says Asci

The panel that tracked and verified the claims made by such advertisements included microbiologists.

Message in a bottle

When Cristiano Ronaldo moved the Coke bottles from the media table, he was changing the nature of the Coke-FIFA Euro 2020 sponsorship contract

Television advertising resilient in May, volumes rise 64% YoY: BARC data

Marginal dip sequentially; for April and May combined, ad volumes surpass 2019 levels, helped by IPL: BARC data

How legacy advertising agencies are struggling in the digital era

Rediffusion isn't the only legacy brand to transition to a new generation of leaders.

IPL advertisers back tournament's suspension, silent about losses

Advertisers on the Indian Premier League (IPL) remained silent about losses due to indefinite suspension of the tournament, although industry insiders said it was the right thing to do considering the current surge in COVID-19 cases in the country. The BCCI on Tuesday decided to indefinitely suspend the lucrative T20 cricket event due to a COVID-19 outbreak in its bio-bubble. Harsh Jain, Chief Executive Officer and Co-Founder, Dream11 & Dream Sports said, "We agree with BCCI's decision to postpone the IPL. Focussing on tackling the current crisis in India, along with ensuring the health and safety of players, is far more important than any business impact. Dream11 is one of the official partners of IPL 2021. A senior official in a media planning firm on condition of anonymity said postponement of IPL was the right thing to do in the current situation. "Given the current surge of COVID-19, postponement was needed. Lives of players are more important," he said. A Tata Motors ...

Return of the prodigal: Adman Goyal is back with acquisition of Rediffusion

Sandeep Goyal has his hands full after acquiring Rediffusion, India's oldest ad agency. While the pandemic isn't making life easy, the veteran appears ready for the challenge

Sandeep Goyal's Mogae Media acquires oldest ad agency Rediffusion

Rediffusion partners Arun Nanda and Ajit Balakrishnan, who held 50 per cent each, have decided to step back from day-to-day operations of the agency

Airtel enters ad tech industry with Airtel Ads; says will not spam

This will enable brands to pitch consent-based and privacy-safe campaigns to over 320 million of its customers, the firm said

India ad spend likely to grow 23.2% in 2021, says GroupM report

In 2019, the advertising market was Rs 82,905 crore in size, which shrunk to Rs 65,053 crore in 2020

India's advertising monitor asks viewers to speak up with new digital drive

#ChupNaBaitho, a digital campaign by the Advertising Standards Council of India (ASCI), is part of several initiatives planned by the self-regulatory body for 2021

BARC has a history of ratings pauses, latest being the fourth in six years

First suspension was in April 2015 when those subscribing to television viewership data were asked to switch from TAM, the erstwhile television measurement agency, to BARC

Market share gains, pick up in ad growth to help Zee Entertainment

While there are multiple triggers, the recent stock surge caps near term gains

With new law in place, will brands and stars rethink the endorsement game?

Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?

BARC represents the marketing, advertising economy, says CEO Sunil Lulla

Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research

HUL, RB and Amul among top advertisers on TV amid coronavirus lockdown

Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.

WPP withdraws 2020 guidance as key ad markets slow over coronavirus

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

India's ad market likely to grow 10.9%, says Dentsu Aegis Network

Digital ads will constitute 23% of this market, it said, with its size estimated to be Rs 17,469 crore for 2020

Vivo-Ogilvy spat: Agency-client relationships have come under scanner again

In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"

An agency's history can be a powerful differentiator: DDB Worldwide CEO

Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark

Advertising is obsolete in information age, here's why it's time to end it

Advertising could even count as anti-competitive conduct in violation of the antitrust laws - as the Federal Trade Commission once believed