Page 3 - Advertising Industry
India ad spend likely to grow 23.2% in 2021, says GroupM report
In 2019, the advertising market was Rs 82,905 crore in size, which shrunk to Rs 65,053 crore in 2020
 "India ad spend likely to grow 23.2% in 2021, says GroupM report")
India's advertising monitor asks viewers to speak up with new digital drive
#ChupNaBaitho, a digital campaign by the Advertising Standards Council of India (ASCI), is part of several initiatives planned by the self-regulatory body for 2021
 "India's advertising monitor asks viewers to speak up with new digital drive")
BARC has a history of ratings pauses, latest being the fourth in six years
First suspension was in April 2015 when those subscribing to television viewership data were asked to switch from TAM, the erstwhile television measurement agency, to BARC
 "BARC has a history of ratings pauses, latest being the fourth in six years")
Market share gains, pick up in ad growth to help Zee Entertainment
While there are multiple triggers, the recent stock surge caps near term gains
 "Market share gains, pick up in ad growth to help Zee Entertainment")
With new law in place, will brands and stars rethink the endorsement game?
Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?
 "With new law in place, will brands and stars rethink the endorsement game?")
BARC represents the marketing, advertising economy, says CEO Sunil Lulla
Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research
 "BARC represents the marketing, advertising economy, says CEO Sunil Lulla")
HUL, RB and Amul among top advertisers on TV amid coronavirus lockdown
Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.
 "HUL, RB and Amul among top advertisers on TV amid coronavirus lockdown")
WPP withdraws 2020 guidance as key ad markets slow over coronavirus
The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.
 "WPP withdraws 2020 guidance as key ad markets slow over coronavirus")
India's ad market likely to grow 10.9%, says Dentsu Aegis Network
Digital ads will constitute 23% of this market, it said, with its size estimated to be Rs 17,469 crore for 2020
 "India's ad market likely to grow 10.9%, says Dentsu Aegis Network")
Vivo-Ogilvy spat: Agency-client relationships have come under scanner again
In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"
 "Vivo-Ogilvy spat: Agency-client relationships have come under scanner again")
An agency's history can be a powerful differentiator: DDB Worldwide CEO
Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark
 "An agency's history can be a powerful differentiator: DDB Worldwide CEO")
Advertising is obsolete in information age, here's why it's time to end it
Advertising could even count as anti-competitive conduct in violation of the antitrust laws - as the Federal Trade Commission once believed
 "Advertising is obsolete in information age, here's why it's time to end it")
RBI plans to empanel advertising agencies for multi-media activities
The scope of work of empanelled agencies would also encompass production of TV spots/radio jingles
 "RBI plans to empanel advertising agencies for multi-media activities")
2016 ad-growth rate to take a hit as spending slows
Ban on high-value currency sends advertising industry into a tailspin
 "2016 ad-growth rate to take a hit as spending slows")
Brands to ad agencies: Diversify or else
Agencies are being asked to take a hard look at the way they work by the people who bring them their businesses
 "Brands to ad agencies: Diversify or else")
