 "Rediffusion’s ownership change points to how such agencies have struggled in the digital era and find safe harbour with new owners")
The change of ownership at Rediffusion, the country’s oldest advertising agency, last week, did not take many industry observers by surprise. Founded by Arun Nanda, Ajit Balakrishnan and Mohammed Khan, all veterans in the field, in 1973, the agency had a solid brand-building and advertising history but had been struggling to adapt to the digital era in recent years. Khan exited the agency in 1983 to start his own shop called Enterprise, which became Enterprise Nexus and then Bates Enterprise after it was acquired by WPP in 2013.
Rediffusion, on the other hand, had long associations with WPP and Dentsu, which
