Page 7 - Advertising

Scarlett Johansson takes legal action against AI app for using name in ad

Hollywood star Scarlett Johansson has taken legal action against an AI app after its advertisement allegedly featured her name and likeness without her permission. The 22-second advertisement was posted on X by Lisa AI: 90's Yearbook & Avatar, an image generating app, according to American news outlet Variety. A spokesperson of the "Marriage Story" star confirmed to Variety that she is not a spokesperson for the company and that appropriate legal actions were taken since it was spotted on October 28. "We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have, her lawyer, Kevin Yorn, told the outlet. The ad, which has been taken down, uses the behind the scenes footage of Johansson from the set of her 2021 Marvel film "Black Widow", in which she played the titular superhero. "What's up guys? It's Scarlett and I want you to come with me..." she says, before the screen transitions into ..

Officials widen ban on Meta's behavioural advertising to most of Europe

European officials widened a ban on Meta's behavioural advertising practices to most of Europe on Wednesday, setting up a broader conflict between the continent's privacy-conscious institutions and an American technology giant. Behavioural advertising, used by Meta's Facebook and Instagram among many other tech companies, involves observing individual behaviour such as browsing habits, mouse clicks and app usage, then using that data to build profiles for targeting ads. The decision by the European Data Protection Board represents a sharp escalation of a tussle that began in Norway, where privacy officials imposed a daily fine of 1 million kroner - roughly $90,000 - on Meta for obtaining that data without adequate consent. Those fines have been piling up since August 14. Meta said it has cooperated with regulators and pointed to its announced plans to give Europeans the opportunity to consent to data collection and, later this month, to offer an ad-free subscription service in Europ

Brands are handing out freebies at Walmart as online ads lose appeal

In stores across the US, companies are doling out everything from small-batch nut butter and sanitary wipes to Halloween-themed Oreos

Meta expands generative AI tools to boost effectiveness of advertisements

Meta's tools use artificial intelligence to generate background images for products, come up with different variations of advertising copy or automatically resize ads to fit on Instagram or Facebook

Disney Star ropes in record number of sponsors ahead of ICC World Cup 2023

Ahead of the ICC World Cup 2023, Disney Star which has exclusive broadcast and media rights for linear and digital platforms, has roped in a record number of 26 sponsors and 500 advertisers so far, a top company official said on Wednesday. Several of these sponsors have opted for both TV and digital formats and some of them are sponsors only on TV or for digital, company's head for sports, Sanjog Gupta said. Disney Star is broadcasting all 48 matches of ICC Men's Cricket World Cup live on its TV channels and live streaming through its OTT platform Disney+ Hotstar. The company has custom-built packages for advertisers, which will serve their brand objectives. It is also giving a "big push" on the digital side this year, which allows advertisers to connect with specific audience cohorts. Moreover, the performance of the Indian team in the Asia Cup and the festive period, a time when there is a lot of buzz around consumers and spending in general from advertisers is coinciding with th

X partners with Paris Hilton for video push in bid to revamp platform

X will work with Hilton to create original video content on fashion, beauty, travel and other topics, the company announced Monday

Tesla owners must arbitrate false ad claims over autopilot feature: Judge

The ruling marks a significant victory for Tesla, as it means the company will not have to face class action claims on behalf of much larger groups of vehicle owners

Piyush Pandey, the advertising maestro to take a new portfolio at Ogilvy

Piyush Pandey is stepping into an advisory role at the company from the post of chairman global creative and executive chairman, starting January 1, 2024

ASCI appoints Marico CEO Saugata Gupta as chairman of board of governors

Saugata Gupta said ASCI will aim to instil the principles of self-regulation into the very heart of the creative process, and the organisation is set to raise the standards of responsible advertising

Adman Piyush Pandey to step down, transition into advisory role at Ogilvy

The 41-year-long association between Pandey and Ogilvy began in 1982 when he started his career as a client servicing executive

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Centre warns media outlets of action over ads of gambling platforms

The central government on Friday warned media outlets against publishing or displaying advertisements of online betting platforms, failing which they would face legal action. In an advisory issued to newspapers, television channels, digital media, social media platforms, the Ministry of Information and Broadcasting asked them to immediately refrain from showing advertisements/promotional content of betting and gambling platforms in any form. The government would be constrained to take appropriate action under various statutes, if they fail to abide by the order, the advisory said.

Twitter starts cutting its ad prices after rebranding as 'X': Report

X is also warning brands that they will lose their verified status unless they reach certain spending thresholds

Disney entering Mukesh Ambani's India orbit is a worry for advertisers

Indian advertisers, however, might not be as lucky as Iger, whose contract just got extended by another two years. They may be staring at an erosion of competition

Precise, personal campaigns: When brand AI comes to advertising industry

AI is all set to transform marketing, making ads more targeted and increasing efficiency. But that is the good news. The bad news is that the adoption of AI into marketing will lead to job losses

Tricked into buying? Centre to form guidelines for 'dark patterns' soon

The Department of Consumer Affairs will frame the guidelines with the Advertising Standards Council of India, and they will be self-regulatory at first

Do not portray low scorers as unsuccessful students or failures: ASCI

Advertising industry's self-regulatory body ASCI on Tuesday announced tweaks in its guidelines for educational bodies' campaigns, asking them to refrain from stereotyping low scoring students as unsuccessful or failures. "While fierce pressure in education is a reality, advertising must not perpetuate this problem, normalise it or exploit student and parental vulnerability," Advertising Standards Council of India (ASCI) secretary general and chief executive Manisha Kapoor said. The body said it has made the changes following a consultative process, and the guidelines seek to focus on students' mental health and physical well-being. Educational institutions, including universities, colleges and schools, coaching classes and edtech platforms need to comply with the revised guidelines, as per an official statement. In FY23, classical education ranked second among the top violative categories with 13.8 per cent of total ads that did not adhere to ASCI's guidelines. Education sector ..

Yes Bank plans to increase advertisement spend by 30% in FY24: Official

Yes Bank is planning to up the ante on marketing and will be spending 30 per cent higher on advertising activities in FY24, a senior official said on Tuesday. Without sharing the amount it will be spending, chief marketing officer Nipun Kaushal said the bank was tactical in its spending in the last two years as it got the house in order after being bailed out by peers. In FY24, its advertising spends will be 30 per cent higher than in the previous year, Kaushal told reporters here on the sidelines of a bank event, adding that the exact spends can vary because the rates can differ at the time of booking properties. The bank's retail franchise has achieved a critical scale and it is at an inflection point now, its executive director Rajan Pental said, adding that the profitability will go higher from here. Kaushal said the marketing campaign which it is embarking on from June 20 and which will last till end of the fiscal year with a long tail of digital advertising efforts, is design

Adani-owned NDTV profit plunges about 98% on weak advertising demand

NDTV reported a consolidated net profit of 5.9 million rupees ($72,206.58) for the quarter ended March 31, compared with 241.6 million rupees a year earlier