Page 8 - Advertising

Tricked into buying? Centre to form guidelines for 'dark patterns' soon

The Department of Consumer Affairs will frame the guidelines with the Advertising Standards Council of India, and they will be self-regulatory at first

Do not portray low scorers as unsuccessful students or failures: ASCI

Advertising industry's self-regulatory body ASCI on Tuesday announced tweaks in its guidelines for educational bodies' campaigns, asking them to refrain from stereotyping low scoring students as unsuccessful or failures. "While fierce pressure in education is a reality, advertising must not perpetuate this problem, normalise it or exploit student and parental vulnerability," Advertising Standards Council of India (ASCI) secretary general and chief executive Manisha Kapoor said. The body said it has made the changes following a consultative process, and the guidelines seek to focus on students' mental health and physical well-being. Educational institutions, including universities, colleges and schools, coaching classes and edtech platforms need to comply with the revised guidelines, as per an official statement. In FY23, classical education ranked second among the top violative categories with 13.8 per cent of total ads that did not adhere to ASCI's guidelines. Education sector ..

Yes Bank plans to increase advertisement spend by 30% in FY24: Official

Yes Bank is planning to up the ante on marketing and will be spending 30 per cent higher on advertising activities in FY24, a senior official said on Tuesday. Without sharing the amount it will be spending, chief marketing officer Nipun Kaushal said the bank was tactical in its spending in the last two years as it got the house in order after being bailed out by peers. In FY24, its advertising spends will be 30 per cent higher than in the previous year, Kaushal told reporters here on the sidelines of a bank event, adding that the exact spends can vary because the rates can differ at the time of booking properties. The bank's retail franchise has achieved a critical scale and it is at an inflection point now, its executive director Rajan Pental said, adding that the profitability will go higher from here. Kaushal said the marketing campaign which it is embarking on from June 20 and which will last till end of the fiscal year with a long tail of digital advertising efforts, is design

Adani-owned NDTV profit plunges about 98% on weak advertising demand

NDTV reported a consolidated net profit of 5.9 million rupees ($72,206.58) for the quarter ended March 31, compared with 241.6 million rupees a year earlier

Elaichi ads or chewing tobacco surrogates?

The prevalence of surrogate advertising for chewing tobacco during the IPL is raising questions about who is responsible for oversight and enforcement

Adtech company Infomo appoints Himanka Das as country director India

Company that works with telecom firms promotes Rohit Verma as global chief of strategy and new initiatives

Flouting govt directions, betting, gambling platforms continue to advertise

These advertisements involve high-profile celebrities apart from popular social-media influencers who have millions of followers

Google faces $4.2 bn advertising lawsuit by publishers for lost revenue

The claim was brought by former UK's communications regulator Ofcom director Claudio Pollack, who is seeking damages of up to 13.6 billion pounds from Google, the report mentioned

Swiggy accused of Hinduphobia as bashing of Holi ad trends on Twitter

#HinduPhobicSwiggy goes viral; foodtech firm isn't the first to draw netizen ire and many festive ad campaigns in the past have fallen prey to social media trends

Ethical standards in advertising are needed, says Union government

He cited the Consumer Protection Act, 2019, passed by the Indian Parliament, which provides protection against misleading advertisements

7 in every 10 Indians likely to buy a product endorsed by an influencer

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

Indian advertising market to grow 16% in 2023: Pitch Madison report

Second forecast after GroupM's to project double-digit advertising growth; digital biggest advertising category

Endorsement disclosures

Fine violators, do not jail them

Advertising slowdown likely to weigh on IPL this year, say experts

Disney-Star and Viacom18 vying for a share of estimated Rs 4,000-crore IPL advertising pie; challenges significant, say agencies

On industry demand, ASCI extends 'Dark Patterns' paper feedback deadline

According to data analysed by ASCI, 29 per cent of ads in 2021-22 were misleading

Twitter to ease 3-yr ban on political advertising in continued policy shift

Dorsey justified the ban, which attracted the ire of then-President Donald Trump's re-election campaign, by saying that "political message reach should be earned, not bought"

Advertiser ought to have freedom for generic comparison with products: HC

An advertiser needs to have the freedom to make advertisements containing generic comparison with other related products to highlight its own product and mere allusions are not sufficient to make out a case of disparagement, the Delhi High Court has said. The court made the observation on a lawsuit by Zydus Wellness Products against Dabur India over commercials for 'Dabur Glucoplus-C Orange' as it refused to pass an interim order to restrain alleged unfair competition and disparagement in relation to the plaintiff's 'Glucon-D Tangy Orange'. The plaintiff alleged disparagement of its product, which was stated to be a market leader in orange glucose powder drinks, on the ground that commercials gave the impression that all the orange glucose powder drinks are entirely inefficacious in providing energy and only the defendant's product is capable of doing that. The court observed an advertisement cannot be analysed in a hyper critical manner and, in the absence of any disparaging ...

Breaking stereotypes with ads may not be so easy despite big brand backing

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Spain starts new code for manufacturers to avoid sexism in ads for toys

Spain said Wednesday it's enacting a new ethics code to discourage toy manufacturers from using sexist stereotypes such as dolls for girls and action figures for boys in advertisements as the Christmas season kicks off. A government statement said the new self-regulatory code urges companies to run adverts that engender an image of pluralism and equality, free from stereotypes. The characterisation of girls with sexual connotations will be prohibited and the exclusive association of toys with roles such as caring, domestic work or beauty with them (girls), and action, physical activity or technology with boys will be avoided, the statement said. The idea is that companies will no longer use colours such as blue or pink to indicate products intended for boys or girls, the government said. The code follows an agreement between the Consumer Affairs Ministry, toy manufacturers and publicity companies in April. The code, which updates another from 2005, goes into effect Thursday. It's