Page 8 - Advertising

Breaking stereotypes with ads may not be so easy despite big brand backing

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Spain starts new code for manufacturers to avoid sexism in ads for toys

Spain said Wednesday it's enacting a new ethics code to discourage toy manufacturers from using sexist stereotypes such as dolls for girls and action figures for boys in advertisements as the Christmas season kicks off. A government statement said the new self-regulatory code urges companies to run adverts that engender an image of pluralism and equality, free from stereotypes. The characterisation of girls with sexual connotations will be prohibited and the exclusive association of toys with roles such as caring, domestic work or beauty with them (girls), and action, physical activity or technology with boys will be avoided, the statement said. The idea is that companies will no longer use colours such as blue or pink to indicate products intended for boys or girls, the government said. The code follows an agreement between the Consumer Affairs Ministry, toy manufacturers and publicity companies in April. The code, which updates another from 2005, goes into effect Thursday. It's

Google tests advertising apps in search field over history in Play Store

Earlier, the tech giant had announced to add new features to the Play Store for better listing of apps next year

The growing malaise of juniorisation

If young people are hired to do the job of experienced people, there will be fewer experienced, dependable, talented and resilient teams

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Sobering reality: Three liquor firms served notices for surrogate ads

In its warning, the MCA had said that "during recent sports events that were televised globally", many instances of surrogate advertising had been noticed

Sobering reality: Three liquor firms served notices for surrogate ads

In its warning, the MCA had said that "during recent sports events that were televised globally", many instances of surrogate advertising had been noticed

Twitter's current travails with advertisers bring focus on brand safety

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Twitter turbulence puts focus on brand security in social media advertising

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Musk threatens to name shame advertisers who are backing out from Twitter

Tesla CEO Elon Musk threatened to name-shame the advertisers who are backing out from Twitter after the micro-blogging site announced mass layoffs.While replying to a user on Twitter, Elon Musk said, "Thank you. A thermonuclear name & shame is exactly what will happen if this continues."Mike Davis, a user on Twitter said, "Dear @elonmusk: You have nearly 114,000,000 Twitter followers. Name and shame the advertisers who are succumbing to the advertiser boycotts. So we can counter-boycott them. And get your USD 8 monthly subscription going asap. So we can start to makeup for lost revenue now."In a series of tweets, Tesla CEO has blamed "activist groups pressuring advertisers" for a "massive drop in revenue" as the company engages in mass layoffs."Twitter had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They're trying to

Needed: A shoulder to cry on

An ad agency-client relationship is increasingly no longer about client service, but about client servility

Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

CCPA issues notices for surrogate ads to Kamla Pasand, Rajnigandha

The ministry has also increased the number of price monitoring centres from 175 to 283

Amitabh Bachchan turns 80: A look at ads by the biggest brand name in India

Legendary actor Amitabh Bachchan, the 'angry young man' who defined the 1970s, turned 80 today

Meta rolls out new ad placements, formats on Instagram to help advertisers

When a person engages with an ad, the company will deliver ads underneath that it thinks may be of interest, powered by machine learning

ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Celebrities endorsed toilet cleaners most; Akshay wins endorsement race

Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands