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Can 'dark patterns' really be controlled?

The govt's efforts to protect consumers from manipulative advertising tactics are commendable, but ensuring compliance from e-commerce giants will be a daunting task

Over 60k Android apps secretly installing adware for last 6 months

For the past six months, more than 60,000 Android apps disguised as legitimate applications have quietly installed adware on mobile devices while remaining undetected.

Twitter to soon start paying creators for ads served in their replies

"The creator must be verified and only ads served to verified users count," Musk tweeted

Google-owned YouTube to introduce 30-second non-skip ads to TVs: Report

The company said that running longer-form creative on the big screen aligns with advertisers' objectives, and allows for richer storytelling

Steep jump in complaints against celebrities, many failed to give evidence

Advertising industry's self-regulatory body ASCI on Wednesday said there has been a steep jump in complaints against celebrities as many of them failed to provide any evidence of due diligence. According to ASCI, complaints against celebrities witnessed an 803 per cent jump in FY23 to 503 ads, as against 55 in the year-ago period. "In spite of the Consumer Protection Act now legally requiring celebrities to do their due diligence when they appear in ads, in 97 per cent of cases processed by ASCI featuring celebrities, they failed to provide any evidence of due diligence," the report said. Cricketer M S Dhoni tops the list of celebrities who have failed to do necessary due diligence as he featured in ten counts of non-compliance, the body said, adding that he was followed by actor-comedian Bhuvan Bam who had seven counts of non-compliance. Gaming, classical education, healthcare and personal care were found to be the top violative categories, accounting for over half of the problema

One in every four ads processed in FY23 had violations by influencers: Asci

The real-money gaming industry was the most violative sector of advertisement guidelines in 2021-22, and 92 per cent of gaming ads did not adhere to the rules

Meta's 'AI Sandbox' to create advertisements, predict performance

Meta, which runs Facebook and Instagram, also introduced a new AI-based model that can help businesses predict the performance of ads using a bigger data set than previously

New advertisement code makes registered investment advisors see red

RIAs cry foul over disparity as finfluencers don't have to bear additional costs or regulatory compliance

K'taka polls: ECI issues advisory to parties to get clearance for print ads

ECI on Sunday also held all major local newspapers in the state responsible for all matters including advertisements published in their newspapers

No advertisement without clearance during silence period in K'taka: EC

No party or candidate shall publish any advertisement in the print media on poll day and one day prior without clearance from the media certification and monitoring committee, the Election Commission said on Sunday in an advisory ahead of the May 10 voting in Karnataka. Campaign for the Karnataka assembly elections is set to end on Monday. In the advisory to political parties, the poll authority also emphasised on "clean and serious" campaign as electioneering reached feverish pitch for the polls. In a separate letter to editors, the Election Commission (EC) made it clear to them that the Press Council of India's norms for journalistic conduct hold them responsible for all matters, including advertisements, published in their newspapers. "If responsibility is disclaimed, this shall be explicitly stated beforehand," the Commission said in a letter to editors of newspapers in Karnataka. The advisory to political parties stated that advertisements during the silence period -- on the

FSSAI finds 32 new cases of misleading ads, claims by food biz operators

Food regulator FSSAI on Friday said there are 32 new cases where food business operators (FBOs) have been prima-facie found in violation of misleading advertisements and claims. FSSAI has referred the matter to licensing authorities concerned to issue notices to these FBOs for withdrawing misleading claims or scientifically substantiate claims. These FBOs include manufacturers and/or marketers of nutraceutical products, refined oils, pulses, flours, millet products, ghee etc. "In order to keep a close tab on the claims and advertisements being made by the FBOs on their products, Advertisement Monitoring Committee of FSSAI has reported 32 fresh cases which have been found prima facie in contravention of the provisions of Food Safety and Standards (Advertisements & Claims) Regulations, 2018," the regulator said in a statement. Under these regulations, deceptive claims or advertisements are prohibited and are punishable offences under Section-53 of the FSS Act, 2006. The food ...

Flouting govt directions, betting, gambling platforms continue to advertise

These advertisements involve high-profile celebrities apart from popular social-media influencers who have millions of followers

Twitter relaxes cannabis ad rules to lure in more advertisers from US

Twitter under its 420-friendly owner Elon Musk earlier this year became the first major social media company to allow cannabis advertisements. Now, the platform is relaxing those rules in an attempt to lure in more advertisers from U.S. states where marijuana is legal. Going forward, certified advertisers may feature packaged cannabis products in ad creative, Twitter said in a post on its website. Previously, cannabis advertisers could not show any products in their ads, nor could they actually promote their sale. They may also continue responsibly linking to their owned and operated web pages and e-commerce experiences for CBD, THC, and cannabis-related products and services," Twitter said. The billionaire Tesla CEO has been forced to make huge cost cuts and scramble to find more sources of revenue to justify his $44 billion purchase of Twitter. The platform also removed a ban on political advertisements in January. Still, companies interested in advertising cannabis products o

Bournvita row: NCPCR asks health drink brand to remove 'misleading' ads

Apex child rights body NCPCR on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all "misleading" advertisements, packaging and labels after a video claimed that the health drink has high sugar content. In a notice to the confectionery major, the National Commission for Protection of Child Rights (NCPCR) also asked it to send within seven days a detailed explanation or report to apprise the panel on the matter. The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content. Though the influencer, Revant Himatsingka, deleted the video from all platforms after being served a legal notice by Mondelez India, it had already raked up around 12 million views and was widely circulated. The NCPCR said it has received a complaint alleging that Bournvita promotes itself as a health drink improving children's growth and development but it contains high percentage of sugar and other substances that might impact a

Ten years after retirement, brand Sachin still a top choice for brands

Despite the belief that cricketers have a shorter shelf life when it comes to brand endorsements, Tendulkar currently promotes 15 brands

Social media ads data employed to note AC buying behaviour worldwide: Study

A new research provides a first glimpse of what drives and motivates people to buy air-conditioners worldwide, through social media advertising data. The data, the researchers from Radboud University of The Netherlands said, is important to understand where air-conditioners are sold globally to limit their impact on our energy grids and climate. They have published their research in the journal One Earth. Sibel Eker, assistant professor of system dynamics at the university, said that the data that they looked at showed that globally, middle aged, highly educated, married, or cohabiting males, as well as parents of small children, tended to express more online interest in AC units. "Regions such as the Balkans and Middle East, regions that are increasingly vulnerable to rising temperatures and heatwaves, show the highest online interest in AC. "In those countries, population groups that have been known to be reluctant to adopt to AC, such as the elderly, show a relatively high onli

Twitter asks companies to pay for check marks, spend monthly to advertise

Businesses that already spend $1,000 a month on ads will be allowed to continue and will be given a gold check mark, the company added

Govt cautions against betting advertisements in newspapers, media platforms

The government on Thursday cautioned media organisations against carrying advertisements of betting platforms, days after mainstream English and Hindi newspapers carried such promotional content. The Union Ministry of Information and Broadcasting has taken strong exception to the recent instances of mainstream English and Hindi newspapers carrying advertisements and promotional content of betting websites. In an advisory, the ministry advised media entities, media platforms and the online advertisement intermediaries to refrain from carrying advertisements or promotional content of betting platforms. An official statement said the advisory has been issued to all media formats, including newspapers, television channels, and online news publishers and showed specific examples where such advertisements have appeared in the media in recent times. The ministry also objected to the promotion by a specific betting platform encouraging the audience to watch a sports league on its website t

Sebi takes slew of measures to crack down on misleading investment ads

Bars usage of superlative terms, projections, past performance and in some cases even comparisons

Netflix rolls out ad-supported plan 'Basic with Ads' for Apple TV users

Streaming giant Netflix has rolled out its ad-supported plan -- "Basic with Ads" for Apple TV users after a delay of months.