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How an advertisement featuring Amitabh Bachchan landed Flipkart in trouble

The Confederation of All India Traders (CAIT) wrote to Amitabh Bachchan stating that his recent ad for Flipkart spreads misinformation and hurts local businesses

Piyush Pandey steps down after bringing Bharat to Indian advertising

A (then) pan-masala chomping man notorious for putting down management theories, strategic thinking, and all the stuff that agencies thought was going to save them

WhatsApp denies report that the platform is exploring ads to boost revenue

The report said that teams at Meta were discussing whether to show ads in lists of conversations with contacts on the WhatsApp chat screen, but no final decisions had been made

Honest, not causing grave harm: Asci releases guidelines on ads for charity

Asci said that there have been some concerns about ads for charitable causes that create donor distress through the use of images that may be too graphic

Kashmiri carpet makers heap praise on Modi for global 'advertisement'

With his one little gesture, Prime Minister Narendra Modi has lit up hopes of hundreds of carpets makers of Kashmir, who believe his gifting a silk rug to a French dignitary will give a much needed boost to the local industry. Modi's gifting a hand-made Kashmiri silk carpet to the president of the French national Assembly during his current visit to the European nation has not lost on the local rugmakers, who see the act virtually as an advert. Shahnawaz Ahmad Sofi, a carpet unit holder, said the move was great and may stem the decline in carpetmakers fate in Kashmir. "We have seen the downfall of Kashmiri carpets in past decades but steps like these will give a boost to the carpet industry," Sofi told PTI. "If things like these happen at international level, obviously it will encourage the weavers. It was a royal Taj designed carpet which the PM gifted. It is a very famous design and only master artisans of silk carpets in Kashmir can make this design," he added. Mohd Rafiq, a ma

SC directs Delhi govt to furnish details of funds spent on advertisements

The Supreme Court on Monday slammed the Delhi government for expressing its inability to contribute funds for construction of the Regional Rapid Transit System (RRTS) project and directed it to furnish details of funds spent on advertisements in the last three financial years. The funds were meant for construction of the RRTS stretch that will connect the national capital with Rajasthan and Haryana. A bench comprising Justice S K Kaul and Justice Sudhanshu Dhulia directed the AAP government to file an affidavit enumerating details of funds within two weeks. The direction came after the counsel for the Delhi government told the bench that there was paucity of funds and expressed inability to provide monetary assistance. "You want us to get into what funds you are spending where. All funds for advertisement shall be diverted for this project. You want this kind of order? You are asking for it," the court said. "The Delhi government has expressed its inability to contribute funds for

Amid growing focus on business messaging, Meta announces new features

Meta's new feature will allow users of WhatsApp Business - the app focused on small merchants - to start advertising on the app by confirming their email address and form of payment

Rau's IAS Study Circle, Seekers Education penalised for misleading ads

Consumer protection regulator CCPA has imposed penalties on Rau's IAS Study Circle and Seekers Education for publishing misleading advertisements, according to a statement by CCPA on Monday. The Central Consumer Protection Authority (CCPA) authority also stated that the number of bookings cancelled and pending refund amount due to Covid-19 pandemic on three travel portals Yatra, HappyEasyGo and Easymytrip have reduced after CCPA took action against them. The CCPA has passed an order against Tekshiv Systems for selling pressure cookers under the Quba brand on e-commerce platforms without the quality mark, the statement said, adding that the company has been directed to pay a penalty of Rs 1,00,000 for selling sub-standard products to consumers. The Authority said that Rau's IAS Study Circle has been directed to pay a penalty of Rs 1,00,000 for publishing misleading advertisement. Seekers Education, the CCPA said has been directed to pay a penalty of Rs 50,000 for publishing a ...

Can 'dark patterns' really be controlled?

The govt's efforts to protect consumers from manipulative advertising tactics are commendable, but ensuring compliance from e-commerce giants will be a daunting task

Over 60k Android apps secretly installing adware for last 6 months

For the past six months, more than 60,000 Android apps disguised as legitimate applications have quietly installed adware on mobile devices while remaining undetected.

Twitter to soon start paying creators for ads served in their replies

"The creator must be verified and only ads served to verified users count," Musk tweeted

Google-owned YouTube to introduce 30-second non-skip ads to TVs: Report

The company said that running longer-form creative on the big screen aligns with advertisers' objectives, and allows for richer storytelling

Steep jump in complaints against celebrities, many failed to give evidence

Advertising industry's self-regulatory body ASCI on Wednesday said there has been a steep jump in complaints against celebrities as many of them failed to provide any evidence of due diligence. According to ASCI, complaints against celebrities witnessed an 803 per cent jump in FY23 to 503 ads, as against 55 in the year-ago period. "In spite of the Consumer Protection Act now legally requiring celebrities to do their due diligence when they appear in ads, in 97 per cent of cases processed by ASCI featuring celebrities, they failed to provide any evidence of due diligence," the report said. Cricketer M S Dhoni tops the list of celebrities who have failed to do necessary due diligence as he featured in ten counts of non-compliance, the body said, adding that he was followed by actor-comedian Bhuvan Bam who had seven counts of non-compliance. Gaming, classical education, healthcare and personal care were found to be the top violative categories, accounting for over half of the problema

One in every four ads processed in FY23 had violations by influencers: Asci

The real-money gaming industry was the most violative sector of advertisement guidelines in 2021-22, and 92 per cent of gaming ads did not adhere to the rules

Meta's 'AI Sandbox' to create advertisements, predict performance

Meta, which runs Facebook and Instagram, also introduced a new AI-based model that can help businesses predict the performance of ads using a bigger data set than previously

New advertisement code makes registered investment advisors see red

RIAs cry foul over disparity as finfluencers don't have to bear additional costs or regulatory compliance

K'taka polls: ECI issues advisory to parties to get clearance for print ads

ECI on Sunday also held all major local newspapers in the state responsible for all matters including advertisements published in their newspapers

No advertisement without clearance during silence period in K'taka: EC

No party or candidate shall publish any advertisement in the print media on poll day and one day prior without clearance from the media certification and monitoring committee, the Election Commission said on Sunday in an advisory ahead of the May 10 voting in Karnataka. Campaign for the Karnataka assembly elections is set to end on Monday. In the advisory to political parties, the poll authority also emphasised on "clean and serious" campaign as electioneering reached feverish pitch for the polls. In a separate letter to editors, the Election Commission (EC) made it clear to them that the Press Council of India's norms for journalistic conduct hold them responsible for all matters, including advertisements, published in their newspapers. "If responsibility is disclaimed, this shall be explicitly stated beforehand," the Commission said in a letter to editors of newspapers in Karnataka. The advisory to political parties stated that advertisements during the silence period -- on the

FSSAI finds 32 new cases of misleading ads, claims by food biz operators

Food regulator FSSAI on Friday said there are 32 new cases where food business operators (FBOs) have been prima-facie found in violation of misleading advertisements and claims. FSSAI has referred the matter to licensing authorities concerned to issue notices to these FBOs for withdrawing misleading claims or scientifically substantiate claims. These FBOs include manufacturers and/or marketers of nutraceutical products, refined oils, pulses, flours, millet products, ghee etc. "In order to keep a close tab on the claims and advertisements being made by the FBOs on their products, Advertisement Monitoring Committee of FSSAI has reported 32 fresh cases which have been found prima facie in contravention of the provisions of Food Safety and Standards (Advertisements & Claims) Regulations, 2018," the regulator said in a statement. Under these regulations, deceptive claims or advertisements are prohibited and are punishable offences under Section-53 of the FSS Act, 2006. The food ...

Flouting govt directions, betting, gambling platforms continue to advertise

These advertisements involve high-profile celebrities apart from popular social-media influencers who have millions of followers