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Asci seeks feedback on updating its guidelines for education ads

Regulator will accept inputs till April 15, new directives go beyond factual claims to try and curb negative habits and stereotypes linked to learning

Social media influencers must use words like 'ad' in endorsements: Govt

Celebrities and influencers, who are endorsing products and services on social media platform, should disclose their material interest by using words like advertisement, sponsored, collaboration or paid promotion. In January, the government made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. In an official statement, the department of consumer affairs said it has observed that there is confusion regarding which disclosure word to use for what kind of partnership. For paid or barter brand endorsement, any of the following disclosures can be used: "advertisement", "ad," "sponsored", "collaboration", or "partnership". However, the term must be indicated as hashtag or headline text. The department has already released a set of guidelines called "Endorsements Know-hows!" for celebrities, influencers, and virtual influencers on social media .

Ethical standards in advertising are needed, says Union government

He cited the Consumer Protection Act, 2019, passed by the Indian Parliament, which provides protection against misleading advertisements

A 'doosra' in IPL ad game: Viacom 18 has set aggressive targets to chase

Based on calculation, while the cost of viewing the entire IPL season is only Rs 38 on TV, the cost of streaming 10 matches would cost anything between Rs 360 to Rs 2,640

7 in every 10 Indians likely to buy a product endorsed by an influencer

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

Indian ad spends to grow 15.5% in 2023, will rank 8th globally, says GroupM

Adex will be driven by telecom, retail, banking and finance, travel and tourism

Twitter offers free advertisements to brands that advertise on its platform

Offers to match advertisers' ad spending of up to $250,000

AAP gets recovery notice of Rs 163.62 cr for political ads: Report

The AAP has been issued a notice for recovery of Rs 163.62 crore for its political advertisements allegedly published in the garb of government advertisements, sources said on Wednesday. The development comes nearly a month after Delhi Lieutenant Governor V K Saxena directed the chief secretary to recover Rs 97 crore from the AAP for political advertisements it published in the guise of government advertisements. The recovery notice issued by the Directorate of Information and Publicity (DIP) also includes the interest on the amount and makes it mandatory for the ruling party in Delhi to pay the whole amount within 10 days, the sources said. "If the AAP convener fails to do so, all consequential legal action including attachment of the properties of the party shall be taken in time bound manner, as per the earlier order of the Delhi LG," a source said. There was no immediate reaction from the Delhi government or the AAP. Subsequent to the LG's order issued last month, the DIP has

Meta updates policies to limit ads targeting teens on Facebook, Instagram

Meta has announced that it is bringing further updates to its ad system, including removing gender as an option for advertisers to reach users under 18 on Facebook and Instagram

Biden administration proposes ban on misleading Medicare Advantage ads

The Biden administration on Wednesday proposed a ban on misleading ads for Medicare Advantage plans that have targeted older Americans and, in some cases, convinced them to sign up for plans that don't cover their doctors or prescriptions. The rule, proposed by the Centers for Medicare and Medicaid Services, would ban ads that market Medicare Advantage plans with confusing words, imagery or logos. The rule also would ban ads that don't specifically mention a health insurance plan by name. It's an aggressive step to tackle a growing problem in the Medicare Advantage marketplace, a booming business that offers privately run versions of the government's Medicare program for people who are 65 and older or have disabilities. Nearly half of all Medicare enrollees about 28 million are now turning to Medicare Advantage plans. And some have been deceived by television commercials, online ads and mailers put out by the marketing agencies and brokers that some insurers have hired to win over

India asks Google to stop displaying online betting, surrogate ads

The letter sent last week to Alphabet Inc's Google India asked the company to immediately drop all advertising, direct or surrogate, from betting platforms like Fairplay, PariMatch

NGOs to refrain from showing 'vulnerable children in deplorable condition'

The National Commission for Protection of Child Rights has asked NGOs to refrain from showing "vulnerable children in deplorable condition" in their advertisements to raise funds. In a notice to NGOs, the apex child rights body said a Member of Parliament had raised concern with the commission that various non-government organisations -- domestic and international -- were raising funds through advertisements on print media, news channels, websites and social media while showing "vulnerable minor children in deplorable condition". The child rights panel said, "The commission in the said regard observes that such activities is a violation of child rights, which is in contravention of provisions of the Juvenile Justice (Care and Protection of Children) Act, 2015... "...therefore the commission recommends your good offices to refrain from practising any such activities that involves using of pictures, videos or any such material that showcases vulnerable children in deplorable condition

States, trade body settle with Google, iHeartMedia over misleading ads

The Federal Trade Commission and a handful of states announced settlements Monday with Google and iHeartMedia related to misleading radio advertisements about a Google cellphone. The settlements stem from complaints alleging Google paid to have radio personalities endorse and talk about their personal experiences using the Pixel 4, one of the company's cellphones, according to California Attorney General Rob Bonta. At the time, the phone wasn't available and many of the radio DJs had not used it, Bonta said. The ads ran more than 23,000 times across 10 media markets, including Los Angeles and San Francisco, Bonta's office said. Google will pay $9 million and iHeartMedia will pay $400,000, Bonta's office said. iHeartMedia is the largest owner of radio stations in the nation. Some smaller radio stations also ran the ads. Google tried to take shortcuts in advertising its products, and now it's paying the price, Bonta said in a statement. Asking DJs to share personal experiences about

Complaints against ads up 14%, highest came from 'education' domain: Report

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

General Mills to Mondelez, top Twitter advertisers to hit the pause button

Some advertisers are concerned that Musk could scale back content moderation, which they worry would lead to an increase in objectionable content on the platform

Google India and Facebook India's combined revenue up 77 per cent in FY22

In 2021, the two companies earned Rs 23,212 crore through online ads. It rose to Rs 41,115 crore in 2021-22

Google allegedly making disinformation profitable via ad business: Report

Google is making disinformation profitable via its ad practices for some of the Internet's most prolific purveyors of false information in Europe, Latin America and Africa, an investigation found

Meta slams Apple for 'undercutting others' with change in App Store terms

Apple's policy change, disclosed this week, requires users and advertisers to make an in-app purchase when they pay to "boost" posts in apps like TikTok and Meta's Instagram

Uber launches its advertising division, will show video ads during rides

Ride-hailing platform Uber has launched its advertising division to engage consumers with brands, by showing video advertisements during the ride

Netflix announces launch of ad-supported tier plan at $6.99 on November 3

American subscription-based streaming service Netflix, starting in November, will finally roll out its new ad-supported tier for just a few bucks a month