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Twitter relaxes cannabis ad rules to lure in more advertisers from US

Twitter under its 420-friendly owner Elon Musk earlier this year became the first major social media company to allow cannabis advertisements. Now, the platform is relaxing those rules in an attempt to lure in more advertisers from U.S. states where marijuana is legal. Going forward, certified advertisers may feature packaged cannabis products in ad creative, Twitter said in a post on its website. Previously, cannabis advertisers could not show any products in their ads, nor could they actually promote their sale. They may also continue responsibly linking to their owned and operated web pages and e-commerce experiences for CBD, THC, and cannabis-related products and services," Twitter said. The billionaire Tesla CEO has been forced to make huge cost cuts and scramble to find more sources of revenue to justify his $44 billion purchase of Twitter. The platform also removed a ban on political advertisements in January. Still, companies interested in advertising cannabis products o

Bournvita row: NCPCR asks health drink brand to remove 'misleading' ads

Apex child rights body NCPCR on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all "misleading" advertisements, packaging and labels after a video claimed that the health drink has high sugar content. In a notice to the confectionery major, the National Commission for Protection of Child Rights (NCPCR) also asked it to send within seven days a detailed explanation or report to apprise the panel on the matter. The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content. Though the influencer, Revant Himatsingka, deleted the video from all platforms after being served a legal notice by Mondelez India, it had already raked up around 12 million views and was widely circulated. The NCPCR said it has received a complaint alleging that Bournvita promotes itself as a health drink improving children's growth and development but it contains high percentage of sugar and other substances that might impact a

Ten years after retirement, brand Sachin still a top choice for brands

Despite the belief that cricketers have a shorter shelf life when it comes to brand endorsements, Tendulkar currently promotes 15 brands

Social media ads data employed to note AC buying behaviour worldwide: Study

A new research provides a first glimpse of what drives and motivates people to buy air-conditioners worldwide, through social media advertising data. The data, the researchers from Radboud University of The Netherlands said, is important to understand where air-conditioners are sold globally to limit their impact on our energy grids and climate. They have published their research in the journal One Earth. Sibel Eker, assistant professor of system dynamics at the university, said that the data that they looked at showed that globally, middle aged, highly educated, married, or cohabiting males, as well as parents of small children, tended to express more online interest in AC units. "Regions such as the Balkans and Middle East, regions that are increasingly vulnerable to rising temperatures and heatwaves, show the highest online interest in AC. "In those countries, population groups that have been known to be reluctant to adopt to AC, such as the elderly, show a relatively high onli

Twitter asks companies to pay for check marks, spend monthly to advertise

Businesses that already spend $1,000 a month on ads will be allowed to continue and will be given a gold check mark, the company added

Govt cautions against betting advertisements in newspapers, media platforms

The government on Thursday cautioned media organisations against carrying advertisements of betting platforms, days after mainstream English and Hindi newspapers carried such promotional content. The Union Ministry of Information and Broadcasting has taken strong exception to the recent instances of mainstream English and Hindi newspapers carrying advertisements and promotional content of betting websites. In an advisory, the ministry advised media entities, media platforms and the online advertisement intermediaries to refrain from carrying advertisements or promotional content of betting platforms. An official statement said the advisory has been issued to all media formats, including newspapers, television channels, and online news publishers and showed specific examples where such advertisements have appeared in the media in recent times. The ministry also objected to the promotion by a specific betting platform encouraging the audience to watch a sports league on its website t

Sebi takes slew of measures to crack down on misleading investment ads

Bars usage of superlative terms, projections, past performance and in some cases even comparisons

Netflix rolls out ad-supported plan 'Basic with Ads' for Apple TV users

Streaming giant Netflix has rolled out its ad-supported plan -- "Basic with Ads" for Apple TV users after a delay of months.

Asci seeks feedback on updating its guidelines for education ads

Regulator will accept inputs till April 15, new directives go beyond factual claims to try and curb negative habits and stereotypes linked to learning

Social media influencers must use words like 'ad' in endorsements: Govt

Celebrities and influencers, who are endorsing products and services on social media platform, should disclose their material interest by using words like advertisement, sponsored, collaboration or paid promotion. In January, the government made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. In an official statement, the department of consumer affairs said it has observed that there is confusion regarding which disclosure word to use for what kind of partnership. For paid or barter brand endorsement, any of the following disclosures can be used: "advertisement", "ad," "sponsored", "collaboration", or "partnership". However, the term must be indicated as hashtag or headline text. The department has already released a set of guidelines called "Endorsements Know-hows!" for celebrities, influencers, and virtual influencers on social media .

Ethical standards in advertising are needed, says Union government

He cited the Consumer Protection Act, 2019, passed by the Indian Parliament, which provides protection against misleading advertisements

A 'doosra' in IPL ad game: Viacom 18 has set aggressive targets to chase

Based on calculation, while the cost of viewing the entire IPL season is only Rs 38 on TV, the cost of streaming 10 matches would cost anything between Rs 360 to Rs 2,640

7 in every 10 Indians likely to buy a product endorsed by an influencer

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

Indian ad spends to grow 15.5% in 2023, will rank 8th globally, says GroupM

Adex will be driven by telecom, retail, banking and finance, travel and tourism

Twitter offers free advertisements to brands that advertise on its platform

Offers to match advertisers' ad spending of up to $250,000

AAP gets recovery notice of Rs 163.62 cr for political ads: Report

The AAP has been issued a notice for recovery of Rs 163.62 crore for its political advertisements allegedly published in the garb of government advertisements, sources said on Wednesday. The development comes nearly a month after Delhi Lieutenant Governor V K Saxena directed the chief secretary to recover Rs 97 crore from the AAP for political advertisements it published in the guise of government advertisements. The recovery notice issued by the Directorate of Information and Publicity (DIP) also includes the interest on the amount and makes it mandatory for the ruling party in Delhi to pay the whole amount within 10 days, the sources said. "If the AAP convener fails to do so, all consequential legal action including attachment of the properties of the party shall be taken in time bound manner, as per the earlier order of the Delhi LG," a source said. There was no immediate reaction from the Delhi government or the AAP. Subsequent to the LG's order issued last month, the DIP has

Meta updates policies to limit ads targeting teens on Facebook, Instagram

Meta has announced that it is bringing further updates to its ad system, including removing gender as an option for advertisers to reach users under 18 on Facebook and Instagram

Biden administration proposes ban on misleading Medicare Advantage ads

The Biden administration on Wednesday proposed a ban on misleading ads for Medicare Advantage plans that have targeted older Americans and, in some cases, convinced them to sign up for plans that don't cover their doctors or prescriptions. The rule, proposed by the Centers for Medicare and Medicaid Services, would ban ads that market Medicare Advantage plans with confusing words, imagery or logos. The rule also would ban ads that don't specifically mention a health insurance plan by name. It's an aggressive step to tackle a growing problem in the Medicare Advantage marketplace, a booming business that offers privately run versions of the government's Medicare program for people who are 65 and older or have disabilities. Nearly half of all Medicare enrollees about 28 million are now turning to Medicare Advantage plans. And some have been deceived by television commercials, online ads and mailers put out by the marketing agencies and brokers that some insurers have hired to win over

India asks Google to stop displaying online betting, surrogate ads

The letter sent last week to Alphabet Inc's Google India asked the company to immediately drop all advertising, direct or surrogate, from betting platforms like Fairplay, PariMatch

NGOs to refrain from showing 'vulnerable children in deplorable condition'

The National Commission for Protection of Child Rights has asked NGOs to refrain from showing "vulnerable children in deplorable condition" in their advertisements to raise funds. In a notice to NGOs, the apex child rights body said a Member of Parliament had raised concern with the commission that various non-government organisations -- domestic and international -- were raising funds through advertisements on print media, news channels, websites and social media while showing "vulnerable minor children in deplorable condition". The child rights panel said, "The commission in the said regard observes that such activities is a violation of child rights, which is in contravention of provisions of the Juvenile Justice (Care and Protection of Children) Act, 2015... "...therefore the commission recommends your good offices to refrain from practising any such activities that involves using of pictures, videos or any such material that showcases vulnerable children in deplorable condition