Page 2 - Asci

Asci updates guidelines for qualification of brand extension advertisements

The new guidelines specify that any variants launched under the brand extension will not be considered a fresh extension

Nearly half of Indian consumers want more diversity in ads, shows study

48% of Indians have expressed the need for more inclusive representation by brands, according to a UN-supported study on diversity and inclusion in the advertising sector

Healthcare advertisements most violative in H1FY24, shows Asci report

Influencer cases made up 22% of the ads processed by Asci. The list of non-compliant cases included actor Amitabh Bachchan, who violated the code on eight counts

ASCI finds healthcare most violative sector in advertising: Report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

ASCI proposes various guidelines to avoid 'greenwashing' by companies

Advertising industry's self-regulatory body ASCI on Thursday proposed various guidelines to avoid 'greenwashing' by companies. The Advertising Standards Council of India (ASCI) has come out with a 9-point draft in this regard. In a statement, ASCI said the guidelines are aimed to check greenwashing, which it defined as the deceptive practice of making misleading environmental claims. The body's chief executive and secretary general Manisha Kapoor said the guidelines aim to foster a culture of transparency and authenticity in advertising in consumer interest and help them make informed decisions. Environmental claims can appear in advertisements, marketing material, branding (including business and trading names), on packaging or in other information provided to consumers, it said. The proposed guidelines say any absolute claims like a product has no impact or only a positive impact needs to be supported by a high-level of substantiation. Comparative claims such as "greener" or ..

Sandeep Goyal writes open letter to Asci ahead of cricket World Cup 2023

Goyal asked Asci to 'stay vigilant' with respect to surrogate advertisement in the upcoming cricket World Cup 2023

ASCI appoints Marico CEO Saugata Gupta as chairman of board of governors

Saugata Gupta said ASCI will aim to instil the principles of self-regulation into the very heart of the creative process, and the organisation is set to raise the standards of responsible advertising

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Asci puts more onus on financial, health influencers in new ad guidelines

Asci said it is necessary that influencers in these two categories are qualified to provide advice and that these qualifications are stated upfront whenever they put out advertising posts

'Conduct due diligence': Asci releases new guidelines for celebrities

Asci also widened the definition of 'celebrities' to include 'famous and well-known people' with annual compensation of Rs 40 lakh or more via ads or with social media following of 500,00 or above

Crucial for ad makers to take permission to use work as AI input: Asci

In a white paper with Khaitan & Co, Asci on Tuesday said that the biggest risk of using generative AI by advertisers is copyright and ownership infringement

Honest, not causing grave harm: Asci releases guidelines on ads for charity

Asci said that there have been some concerns about ads for charitable causes that create donor distress through the use of images that may be too graphic

Can 'dark patterns' really be controlled?

The govt's efforts to protect consumers from manipulative advertising tactics are commendable, but ensuring compliance from e-commerce giants will be a daunting task

Asci releases guidelines on dark patterns in digital advertisements

Asci's guidelines show that incomplete price representations by the companies upfront would be considered misleading

Tricked into buying? Centre to form guidelines for 'dark patterns' soon

The Department of Consumer Affairs will frame the guidelines with the Advertising Standards Council of India, and they will be self-regulatory at first

Do not portray low scorers as unsuccessful students or failures: ASCI

Advertising industry's self-regulatory body ASCI on Tuesday announced tweaks in its guidelines for educational bodies' campaigns, asking them to refrain from stereotyping low scoring students as unsuccessful or failures. "While fierce pressure in education is a reality, advertising must not perpetuate this problem, normalise it or exploit student and parental vulnerability," Advertising Standards Council of India (ASCI) secretary general and chief executive Manisha Kapoor said. The body said it has made the changes following a consultative process, and the guidelines seek to focus on students' mental health and physical well-being. Educational institutions, including universities, colleges and schools, coaching classes and edtech platforms need to comply with the revised guidelines, as per an official statement. In FY23, classical education ranked second among the top violative categories with 13.8 per cent of total ads that did not adhere to ASCI's guidelines. Education sector ..

Here's what ASCI's guidelines on education sector advertisements say

ASCI's latest update wants advertisers to keep the students' mental and physical well-being in mind

Steep jump in complaints against celebrities, many failed to give evidence

Advertising industry's self-regulatory body ASCI on Wednesday said there has been a steep jump in complaints against celebrities as many of them failed to provide any evidence of due diligence. According to ASCI, complaints against celebrities witnessed an 803 per cent jump in FY23 to 503 ads, as against 55 in the year-ago period. "In spite of the Consumer Protection Act now legally requiring celebrities to do their due diligence when they appear in ads, in 97 per cent of cases processed by ASCI featuring celebrities, they failed to provide any evidence of due diligence," the report said. Cricketer M S Dhoni tops the list of celebrities who have failed to do necessary due diligence as he featured in ten counts of non-compliance, the body said, adding that he was followed by actor-comedian Bhuvan Bam who had seven counts of non-compliance. Gaming, classical education, healthcare and personal care were found to be the top violative categories, accounting for over half of the problema

One in every four ads processed in FY23 had violations by influencers: Asci

The real-money gaming industry was the most violative sector of advertisement guidelines in 2021-22, and 92 per cent of gaming ads did not adhere to the rules

Asci seeks feedback on updating its guidelines for education ads

Regulator will accept inputs till April 15, new directives go beyond factual claims to try and curb negative habits and stereotypes linked to learning