Page 4 - Barc

BARC scientist missing for the past four days from Mysuru, complaint lodged

According to his family sources, Abhishek Reddy Gulla went out on October 6 afternoon on his two-wheeler and did not return to his room since then

Fake TRP: Republic TV's CFO doesn't appear; cops summon CEO, two others

The crime branch of Mumbai Police on Saturday issued summons to Republic TV's Chief Executive Officer (CEO) and two Chief Operating Officers (COO) for questioning in the fake TRP racket case, an official said. Earlier in the day, Republic TV's Chief Finance Officer Shiva Subramaniyam Sundaram and another official Ghanshyam Singh chose to not appear before the probe team saying that the news channel has approached to Supreme Court. CEO Vikas Khanchandani and COOs Priya Mukharjee and Hersh Bhandari have been now asked to remain present before the Crime Intelligence Unit (CIU) of the Mumbai crime branch on Sunday, a senior police officer told PTI. Two officials of Republic Media Network (Sundaram and Singh) did not comply with the summons, citing a petition filed in the Supreme Court, but there has been no order from the apex court not to investigate the case, the latest summons said. Since these two persons also mentioned in their reply that the company had advised them

Fake TRP racket: Advertisers cautious as viewership row explodes

For want of a substitute, many willing to give BARC time to come clean

Mumbai Police names Republic TV in TRP racket, Goswami threatens defamation

Those responsible, Mumbai Police Commissioner said, would be arrested, be it a director, promoter or any other employee of the channel

TRP manipulation racket busted, 4 arrested, says Mumbai police chief

He said Republic TV channel is also involved in the TRP racket and those responsible will be arrested, be it a director, promoter or any other employee of the channel

IPL brings cheer to sports channels as viewership, advertising rise: BARC

After months long lull due to the Covid-19, sports channels genre got some cheer with IPL matches in the UAE as both viewership and advertisers grew, the BARC said on Thursday

200 million watched IPL game in highest ever opening match viewership: BCCI

Over 462 million Indians had watched IPL last year. This includes out-of-home viewing at pubs and restaurants besides in-home television viewership

How immersive cultural research is helping Zee with viewership share

The broadcaster sent teams to engage with audiences for its regional language programming

TV viewership in first half of 2020 up 9% over last year, says BARC

The growth in viewership in the first half of 2020 was led by news, kids, and movie channels, BARC said.

Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

Lockdown 4.0: New channels strike gold at the bottom of television pyramid

First serious competitor to Dangal's dominance of Hindi audiences is here - Shemaroo

Kids shows draw record viewers but fail to cheer advertisers

Of the top 10 kids networks almost all - Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network - have seen a rise of 20-100 per cent in viewership.

Covid-19 lockdown effect: Every second Indian now on internet in cities

The data released by Nielsen and the Broadcast Audience Research Council (BARC) shows that internet usage has grown sharply in cities over the last one month, touching 54 per cent

Why is Trai trying the TV business?

The telecom authority's latest recommendations seek to quasi-nationalise a rating system that a competitive, largely private industry uses

BARC represents the marketing, advertising economy, says CEO Sunil Lulla

Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research

Trai seeks BARC board overhaul; major implications for TV industry on anvil

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

TV ratings agency needs reforms for credibility, says telecom regulator

TRAI said several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review the existing system

Lizol, Dettol, Lifebuoy add gloss and sparkle with celebs, TikTok stars

Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and sparkle to their brands

Modi's 4th address on lockdown most watched among all Covid-19 broadcasts

Non-prime time viewership also remains high in Hindi-speaking markets, growing 97 per cent in the week under review.

Advertisers blur the line between real life stories and scripted narratives

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation