Page 4 - Barc

Fake TRP racket: Advertisers cautious as viewership row explodes

For want of a substitute, many willing to give BARC time to come clean

Mumbai Police names Republic TV in TRP racket, Goswami threatens defamation

Those responsible, Mumbai Police Commissioner said, would be arrested, be it a director, promoter or any other employee of the channel

TRP manipulation racket busted, 4 arrested, says Mumbai police chief

He said Republic TV channel is also involved in the TRP racket and those responsible will be arrested, be it a director, promoter or any other employee of the channel

IPL brings cheer to sports channels as viewership, advertising rise: BARC

After months long lull due to the Covid-19, sports channels genre got some cheer with IPL matches in the UAE as both viewership and advertisers grew, the BARC said on Thursday

200 million watched IPL game in highest ever opening match viewership: BCCI

Over 462 million Indians had watched IPL last year. This includes out-of-home viewing at pubs and restaurants besides in-home television viewership

How immersive cultural research is helping Zee with viewership share

The broadcaster sent teams to engage with audiences for its regional language programming

TV viewership in first half of 2020 up 9% over last year, says BARC

The growth in viewership in the first half of 2020 was led by news, kids, and movie channels, BARC said.

Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

Lockdown 4.0: New channels strike gold at the bottom of television pyramid

First serious competitor to Dangal's dominance of Hindi audiences is here - Shemaroo

Kids shows draw record viewers but fail to cheer advertisers

Of the top 10 kids networks almost all - Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network - have seen a rise of 20-100 per cent in viewership.

Covid-19 lockdown effect: Every second Indian now on internet in cities

The data released by Nielsen and the Broadcast Audience Research Council (BARC) shows that internet usage has grown sharply in cities over the last one month, touching 54 per cent

Why is Trai trying the TV business?

The telecom authority's latest recommendations seek to quasi-nationalise a rating system that a competitive, largely private industry uses

BARC represents the marketing, advertising economy, says CEO Sunil Lulla

Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research

Trai seeks BARC board overhaul; major implications for TV industry on anvil

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

TV ratings agency needs reforms for credibility, says telecom regulator

TRAI said several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review the existing system

Lizol, Dettol, Lifebuoy add gloss and sparkle with celebs, TikTok stars

Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and sparkle to their brands

Modi's 4th address on lockdown most watched among all Covid-19 broadcasts

Non-prime time viewership also remains high in Hindi-speaking markets, growing 97 per cent in the week under review.

Advertisers blur the line between real life stories and scripted narratives

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation

Ramayana helps break lockdown boredom and TRP charts for DD National

Here is a look at TV viewing patterns since the first curfew was announced.

The show must stream on: Media firms ensure connectivity in lockdown

As India overdoses on mass media, how are TV channels, DTH operators, streaming firms and others dealing with the challenges