Page 5 - Barc

Trai seeks BARC board overhaul; major implications for TV industry on anvil

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

TV ratings agency needs reforms for credibility, says telecom regulator

TRAI said several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review the existing system

Lizol, Dettol, Lifebuoy add gloss and sparkle with celebs, TikTok stars

Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and sparkle to their brands

Modi's 4th address on lockdown most watched among all Covid-19 broadcasts

Non-prime time viewership also remains high in Hindi-speaking markets, growing 97 per cent in the week under review.

Advertisers blur the line between real life stories and scripted narratives

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation

Ramayana helps break lockdown boredom and TRP charts for DD National

Here is a look at TV viewing patterns since the first curfew was announced.

The show must stream on: Media firms ensure connectivity in lockdown

As India overdoses on mass media, how are TV channels, DTH operators, streaming firms and others dealing with the challenges

197 mn Indians tuned into PM Modi's coronavirus lockdown telecast: Report

Prime Minister Narendra Modi's address had more unique viewers than the Indian Premier League (IPL) final, which was watched by 133 million.

Broadcasters have an opportunity to do a TikTok on TV: BARC CEO Sunil Lulla

The average daily reach of TV rose from 560 million Indians pre-COVID-19 (January 11-31) to 592 million post-COVID-19 (March 14-20)

Indians watching more TV amid lockdown, viewership up by 6%: BARC data

With updates about the outbreak being tracked widely by the national and state media, there was an increase in news consumption on TV, with a 57 per cent rise in impressions, it said.

DD viewership grew 16% in 2019 riding on network's English news channel

DD Network's total viewership increased from 492 billion minutes in 2018 to 573 billion minutes in 2019, up 16 per cent, the BARC data showed.

May never be excited about a crowd again after going to India: Donald Trump

BARC says the event at Motera had 11.69 billion viewing minutes across India

Viewers lap up sports and news TV channels despite new tariff order

Key news events in 2019 saw huge viewership - 4.9 billion impressions during the Pulwama and Balakot attacks - surpassed the 4.8 billion impressions during the general elections

The 2020 media fantasy

A stable regulatory environment, digital transparency, the disappearance of Indian news television and better informed citizens

ISL 6 raises the pitch for brands, viewers: Will it see a turnaround?

Viewership for 2018-19 on TV alone was 168 million, and digital viewership was over 12 million

Bhabha Kavach to block 7.62 mm AK-47 bullets for paramilitary forces

Each Bharat Kavach has four hard armour plates, which protect the wearer from the front, back, and either side

BARC, three other viewership measurement agencies form a global alliance

BARC (India), Mediametrie (France), Numeris (Canada) and Video Research (Japan) collaborate to align audience measurement operational processes and technical standards across the globe

BARC data not in public domain as industry migrates to new tariff regime

The data will be available only to the BARC's subscribers

TV ratings provider BARC aims to have 50,000 panel homes, make use of AI

While the agency is working on expanding the sample size and making the panel more representative of TV viewing India, it is also making use of AI and machine learning to help with analytics and data

Average time spent watching TV more on weekends than weekdays: BARC report

The October-December is the strongest quarter of the year with respect to TV viewership, however, this quarter witnessed the least growth of 1% in 2017 over the same quarter in 2016