Page 5 - Brands

How 'Don't Be Content' helped a 100-year-old brand find a timeless expression

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Rebel Foods acquires controlling stakes in luxury chocolate brand SMOOR

"This investment gives us further confidence that we have been able to consistently choose outstanding brands," said Raghav Joshi, co-founder, Rebel Foods

Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'

Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap

Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding

Adicube gives brands access to more than 5,000 verified influencer profiles and offers transparency in costs.

Cult.fit acquires RPM Fitness, three other equipment brands

Cult also recently completed a $150 million series F fundraise and had entered the unicorn club

After 2-year break, Pro Kabaddi League back with new online advertisers

According to sources, Star Disney has sold 90 per cent of its inventories for the matches

Five Indian brands in top 100 global powers of luxury goods list

The top 10 luxury brands list mainly featured leading players from the EMEA (Europe, the Middle East, and Africa) region

D2C biz investor G.O.A.T Brand Labs eyes $1 billion revenues in 3-4 years

Started about six months back, it has signed 11 brands in lifestyle space; The plan is to take the total number of brands to 100

Pee Safe plans to launch more than 50 retail outlets over next 12 months

The stores being planned will be franchise-owned brand exclusive stores (FOFO) and the time frame is 12 months

Snapdeal's Power Brands to give wider choice to budget-conscious

These Power Brands help systematically aggregate the supply of such merchandise on the platform

Who is your competition?

Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition

Revival dose: The resilient Brand Rajini returns to theatres today

But the only brands Rajinikanth himself has endorsed are Palm Cola, in the 1980s, and now his daughter's social media app, Hoote

Happy Cow Dairy is Moowing

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'Moment marketing' violations: No trademark Act protection against brands

Sporting celebrities in India do not patent or register personal nuances that would allow them to gain relief under Act

With PV Sindhu mulling legal action, moment marketing faces moment of truth

Brands confronted with the question of what's acceptable and what isn't

Parle Products tops most-chosen FMCG brand list in India: Report

Homegrown food company Parle Products has emerged as the most-chosen brand among the fast-moving consumer goods (FMCG) companies in the country, according to the 'Brand Footprint' report

Cristiano Ronaldo's Coke snub kicks off meme fest; brands seize the moment

Fevicol, Zomato, ITC, Parle, Paytm and Amul all reacted quickly to Ronaldo's press conference stunt in what has come to be called 'moment marketing'

'Brand dissidence': Ronaldo eschewing Coca-Cola has a lesson for companies

In taking on Coke, Ronaldo may have unintentionally set a precedent for other players

LIC has now become tenth-most-valuable insurance brand globally

The total value of the world's top 100 most valuable insurance brands declined 6% in 2021 from a year earlier. But LIC's brand value increased by almost 7%

BS READS: Tendulkar Inc -- Businessman Sachin fumbles; Brand Sachin to the rescue

In his brief stint as a businessman since his retirement, former cricketer Sachin Tendulkar seems to have realised that his biggest asset is brand Sachin Tendulkar