Page 5 - Gen Z

Indian Premier League 2023: 70% of viewers Gen Z and millennials

73 per cent of IPL 2023 viewers tuned into the tournament digitally, of which 30 per cent preferred watching it solely on mobile

Boomer, Gen-x, Millennial, Gen-Z, and Gen Alpha: Which one are you?

These labels correspond to distinct generations, each defined by the historical period during which its members were born

77% of Gen Z students shows interest in technology industry: Report

The technology industry in India continues to draw Gen Z students with 77 per cent of them showing interest towards the sector, a report by Nasscom-Indeed said. Millennials and Gen Zs constitute around 90 per cent of the tech workforce in India enabling higher generational diversity and driving a shift in preferences. "Learning and Growth and Culture and Ethics are the top criteria for both Millennials and Gen Z when selecting an organisation, highlighting the employers' continued focus on skilling and upskilling to navigate the current work environment and develop their desired career paths," the Nasscom-Indeed Future of Work report 2024, which was released on Monday, said. "The technology industry in India continues to be the industry of choice for Gen Z students with 77 per cent... showing interest towards the industry," it said. The survey by Nasscom and Indeed involved 185 employers and over 2,500 individuals from current and future workforces. As much as 84 per cent of ...

Why people are not loving Domino's anymore?

According to a report Domino's is currently facing intense competition from smaller and newer rivals such as Tossin, GoPizza, Leo's Pizzeria, MojoPizza, Ovenstory, and La Pino'z

China is rising: Ultra-rich Gen Zs flock home as US-China tensions grow

US-China tensions are so fraught, even the world's richest are struggling to bring the two sides together.

Flexi-work options, mental health top workplace expectations of Gen Z

Flexible work options, organisations valuing mental health and inclusivity are top factors that make Gen Z happy at their workplace, a study said on Friday. Around 64 per cent of respondents said flexible work options make a good workplace, while 61 per cent said they would accept a lesser salary in lieu of an organisation that values mental health and inclusivity, revealed a study titled 'Future of Happiness. Gen Z at the workplace' conducted by business conglomerate RPG Enterprises and Yuvaa Insights Studio. The study also revealed that 52 per cent of the respondents prefer organisations that promote non-judgmental expression of self and 48 per cent felt that a personal connection with top management is a must-have. The study is based on a survey among 4,000 working professionals, students, and interns across 13 cities in the 18-25-year age group who form a part of the Gen Z population. Broadly, Generation Z comprises people born between 1996 and 2010. "This study serves as a gu

Price-sensitive Gen-Z prefers shopping recommendations made by friends

While Gen Z shoppers display a great deal of concern for climate change and sustainability, they are seldom willing to pay the additional cost that goes into making such products

73% Gen-Z employees say physical workplace improves effectiveness: Report

Apart from getting the work done, socialising and getting access to learning opportunities were the other two factors why Gen-Z believes working from the office is better

Myntra launches platform to tap 10 mn new Gen-Z shoppers in 2 years

The opportunity is huge, as 20 per cent of the world's Gen-Z live in India

Bigger homes the top choice for buyers despite price surge: Experts

However, price remains a key factor for over 80% of buyers; Many property seeker impacted by layoffs may defer home buying decisions for a while

Study shows online 'personal brands' are key to job success for Gen Z

Generation Z, people born between 1997-2012, perceive online "personal brands" as a crucial tool to gain more advantage in job markets, new research reveals

Gen Z and millennials: Reshaping the future of the Indian workforce

Massive fresher hiring the past few years has pushed share of Gen Z to 18-20% and Millennials to 68-70% of total tech industry employee base in FY22

61% of workforce comfortable sharing pay details with family member: Report

Your salary slip may be a confidential document but a report has revealed that 61 per cent Gen Z professionals are more comfortable sharing their pay details with a family member. While 61 per cent Gen Z are comfortable sharing their pay details with a family member, 23 per cent professionals of this generation are ready to share the details with their close friends, according to LinkedIn 'Workforce Confidence Index'. LinkedIn Workforce Confidence Index is based on responses of 4,684 professionals, from June 4-September 9, 2022, in the country. The report further revealed that around 72 per cent of Gen Z and 64 per cent of millennials in India are comfortable sharing their pay information with family members, while 43 per cent of Gen Z and 30 per cent of millennials are also willing to confide in their close friends. It also finds that Gen Z professionals are most likely to share their pay information with co-workers they trust (23 per cent), distantly followed by millennials (16 p

Why Gen Z considers the full stop rude

Correctly punctuated messages are being interpreted by younger generations quite differently. The message is all that is relevant to them. Anything additional can change its interpretation

To hustle or not: Everything you need to know about 'Quiet quitting'

Quiet quitting is defined as performing only the jobs that are assigned to an employee by the employer and not going above and beyond the job description

Zomato, Nykaa, Nestle, Dabur: Jefferies bets big on Gen Z boom in India

Jefferies expects Gen Z's income to increase 5x as they enter the workplace and are set to surpass Millennials by the end of the decade

74% of Indian workers back more flexible work options: MS Work Trend Index

Nearly 73% of business decision makers are considering redesigning physical spaces to better accommodate hybrid work environments

More millennials, Gen Zs want to travel than buy home, start family: Report

Millennials and Gen Zs are not satisfied with their lives, their financial situations, their jobs, government and business leaders, social media, or the way their data is used, a Deloitte report says

Tapping into Gen Z sentiments

Marketers must understand how aware this generation is of its unlimited options