IKEA, which makes most of its sales in Europe, opened its first store in India this year and announced plans to enter Latin America, starting with Chile in 2020 followed by Colombia and Peru
IKEA is set to open its second store in Mumbai later this year and would hold a ground-breaking ceremony on October 11 in Bengaluru
Opened less than a month ago on August 9, the 400,000 square-foot IKEA home-furnishing store received a huge public response
IKEA sources around Rs 20 billion of natural fibre and bamboo for its furniture
In 2006, Ikea said it was studying the Indian market and would be here in five years if foreign ownership regulations changed
IKEA is pushing into Asia and South America as growth slows in Europe and other traditional markets
IKEA, which sells affordable furniture that people assemble themselves, in a research found that Indians would be unlikely to buy furniture which they would have to assemble together themselves
Around 45,000 visitors are expected at the store on the earlier launch day
Reason why Ikea is remembered is how it was able to work its way to do business in India
7,500 products across categories on offer at premium as well as pocket-friendly prices
The retailer said it hopes to extend the partnerships for the Indian market for creating customised newer designs and products for Indian customers
IKEA, which aims to soon open a store in Hyderabad, is setting up its first ever in-house assembly team and offering local delicacies woo shoppers
Ikea first brought out its now signature style of flat-pack furniture in the 1950s
Experience store to be launched in Hyderabad today, 200 to 300 products will cost less than Rs 200
With IKEA marking its arrival in Gurugram, it will highlight the importance and its position in the global marketplace as a business hub.
IKEA's trades on the idea of family connections and aims for an emotional connection with customers
The global home furnishing giant from Sweden sources products worth 318 million euro from India
It has long inspired online community of 'hackers' who share ideas for how to modify its furniture
Interview with the retail president (Asia Pacific), Ikea
The Swedish furniture retailer puts its ear to the ground to build a label for Indian homes