Magicpin

Magicpin, Rapido partner to challenge Zomato-Swiggy's food delivery duopoly

magicpin and Rapido have joined hands to take on the duopoly of Zomato and Swiggy, whereby the country's third largest food delivery player will plug its nationwide restaurant network to Rapido-owned platform Ownly, people aware of the development said. The partnership will open up magicpin's large restaurant base for Rapido, which launched Ownly in August, and has been looking to scale beyond Bengaluru. Once the onboarding process is complete, Rapido's Ownly will have access to over 80,000 restaurants across the country, whereas magicpin will gain access to Rapido's delivery fleet in certain locations. "Rapido primarily on-boards restaurants directly through our merchant team, with only a very small share coming via partners like magicpin. We also work with magicpin and others in select cities as a logistics provider, where our captain fleet supports last-mile deliveries. "Our focus remains on building reliable, affordable, full-stack discovery and delivery solutions for merchants

Magicpin eyes 500k customers for food delivery vertical 'Inner Circle'

Hyperlocal startup MagicPin on Sunday said it aims to onboard half a million students and corporate customers for its food delivery vertical Inner Circle by December. The newly launched service has achieved enrollment of over 1.5 lakh customers during the first month of its rollout in September. Currently, students from more than 3,000 colleges and users from over 500 corporates across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Pune, and Kolkata are enrolled in the Inner Circle platform. The early adoption numbers suggest strong resonance with our core audience, particularly Gen Z students and young working professionals seeking value-driven experiences, Magicpin stated. Anshoo Sharma, CEO and founder, Magicpin, said, "Programmes like Inner Circle create a balance of affordability and access. We aim to reach half a million students and corporate customers by the year-end. The overwhelming response in just one month is proof that the programme addresses a real need in the market". To

Magicfleet crosses 1 mn monthly deliveries, targets 2 mn by FY26-end

Magicpin's logistics arm Magicfleet reaches one million monthly deliveries and sets its sights on two million monthly orders by FY26 while expanding across metro cities

Magicpin expands quick commerce arm, MagicNow to drive 20% of food delivery

Magicpin's 15-minute delivery arm MagicNow, launched in September 2024, now contributes 13 per cent of food orders and is targeting a 20 per cent share amid a booming qcommerce market

magicpin fashion verticals clock 20% turnover at Rs 1,000 crore in FY25

Hyperlocal e-commerce firm magicpin reported a 20 per cent growth in gross merchandise value in its fashion vertical to Rs 1,000 crore following the addition of over 100 brands on its platform in 2024-2025, the company said on Friday. Following these additions, the company has expanded its fashion footprint to about 16,000 stores comprising more than 250 brands. "magicpin has been able to generate a Rs 1,000 crore revenue for over 250 fashion brands on its platform in fiscal year 2025. It is about 20 per cent YoY GMV growth for our fashion segement," magicpin CXO, Enterprise Brands, Naman Mawandia, said in a statement. He said the company in the last 12 months added 6,000 fashion stores across 100 brands, taking the number to 16,000 -- comprising 250 fashion brands -- live on the platform across 20 cities in the country. The company said major brands, including Puma, US Polo, Van Heusen, Pepe Jeans, Wrogn, Titan World, Shoppers Stop, Lifestyle, Pantaloons, Being Human, Jack & ...

BS Manthan: Funding winter, unicorn status not growth barrier, say startups

Speaking at the second edition of BS Manthan in New Delhi on Friday, industry leaders asserted that innovation, resilience, and sustainable business models matter more than capital influx

'Bharat consumer' is driving India's digital and startup boom: India Inc

Digital revolution is sweeping across India, particularly among consumers in smaller towns and lower-income segments, startup leaders say at BS Manthan

10% of orders placed through quick food delivery service: Magicpin CEO

In food delivery, particularly in Delhi and Bengaluru, Magicpin holds a 10 per cent market share, said Magicpin CEO

magicpin revenue triples to Rs 870 cr in FY24, becomes 3rd largest food app

The company continued its dominance on the government-backed Open Network for Digital Commerce (ONDC), maintaining its status as the largest food delivery seller app on the network

Magicpin's top management delivers food on bikes on New Year's Eve

Hyperlocal e-commerce firm Magicpin's top management, led by CEO Anshoo Sharma, went out on bikes to deliver food to customers on New Year's Eve, according to a company's post on a social media platform. The deliveries were done in Delhi NCR, Mumbai and Bangalore. "It's the busiest night of the year, and our Leadership will hustle on the ground with our delivery partners. While some operate from the warmth of cosy offices and war rooms; we will End and Start our Year meeting our customers. Looking forward to the hustle and rush this New Year's Eve and distributing smiles all the way from 2024 to 2025," Magicpin said on X. The photo posted by the company featured Sharma, Enterprise business CXO Naman Mawandia, Enterprise & Food Delivery business Director Suyash Jaiswal, Sales and Dining out, AVP, Vinod Jain, Enterprise Business Director Indrajit Nair and Finance AVP Tarun Kumar. The company recently forayed into quick commerce for food delivery with the launch of its magicNow brand

magicpin introduces magicNOW 15 minute food delivery on a pilot basis

The food delivery firm will be initially launched in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune

Magicpin enters into quick commerce as 'magicNOW' with over 3,000 merchants

Hyper-local e-commerce firm magicpin has forayed into quick commerce for food delivery with the launch of its magicNow brand that will work for over 2,000 food brands and 1,000 merchants to start with, the company said on Tuesday. Unlike other quick commerce players, magicpin will not operate via dark stores for food delivery, the company said in a statement. "magicNOW is to provide fast food delivery within a 1.5 km to 2 km radius to maintain freshness and cuisine integrity, and will be initially launched in Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune," magicpin said. magicNOW will leverage the service of magicpin's logistic aggregator vertical -- Velocity. Under Velocity, magicpin acts as an aggregator of its third party logistics partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp etc for the supply backend, consolidating all 3PL services under one umbrella for brands and its sellers. magicpin is currently offering Velocity to multiple brands including K

Magicpin largest food delivery app on ONDC, logs 150,000 orders daily

Hyperlocal delivery startup says performance in September proves growing market share in major cities

Magicpin records 15-times order growth on ONDC network in 15 months

Hyperlocal e-commerce firm magicpin on Tuesday said it has crossed the 1.5 lakh-mark for daily order of food and logistics services on the government-backed ONDC platform, registering a 15-times growth over 15 months. magicpin joined the Open Network for Digital Commerce (ONDC) network in March last year with 22,000 restaurant partners, which the company has scaled to 70,000, the company said in a statement. The company saw 100 daily orders in early May 2023, which increased to 10,000 in four weeks, the company said. "In about 1.5 years, we have double-digit market share in major cities, with more than 10 per cent market share in key markets like Delhi or Bengaluru in terms of overall food delivery. We are thrilled with magicpin's success on ONDC, where we have reached 1.5 lakh daily orders for food delivery and logistics on the network," magicpin CEO and Co-Founder Anshoo Sharma said. He said 90 per cent of food orders from prominent buyer apps such as Paytm, Tata Neu, and Ola are

magicpin Co-founder Brij Bhushan joins Prime Ventures as full-time partner

Hyperlocal e-commerce firm magicpin Co-Founder and former chief operating officer Brij Bhushan has joined Prime Venture Partners as a full-time partner, the early-stage venture capital firm said on Friday. In this role, Bhushan will be a key member of the Investment team and will contribute to all aspects of the firm's investment, portfolio management and fundraising, Prime VP said in a statement. "Brij Bhushan brings a unique combination of strategic thinking, execution excellence, and a long-term mindset essential for company building. We believe he is a perfect addition to our leadership team," Prime Venture Partners (Prime VP), Managing Partner, Amit Somani said. Bhushan co-founded magicpin where he was instrumental in magicpin's growth, raising over USD 100 million from investors including Lightspeed, Zomato and Waterbridge. An alumnus of IIM Bangalore, Bhushan previously worked in venture capital as Vice President at Nexus Venture Partners before co-founding magicpin. He has

Magicpin to invest Rs 100 cr to onboard new food delivery partners on ONDC

Hyperlocal e-commerce firm magicpin plans to invest Rs 100 crore over the next three months to onboard over 1 lakh new restaurants and cloud kitchens on the government-backed e-commerce platform ONDC, the company said on Sunday. magicpin will invest funds towards offering onboarding incentives like zero commission, zero onboarding fees, and free home delivery, among others, for customers by newly partnered restaurants. "Our goal is to provide a risk-free entry to promote the participation of food merchants and restaurants in the digital economy by eliminating entry barriers such as high commissions and onboarding fees, and committing Rs 100 crore towards this initiative," magicpin CXO - Enterprise Brands Naman Mawandia said. magicpin is one of the leading seller apps on ONDC. Its food tech vertical competes with food delivery apps like Swiggy and Zomato. "We aim to not only accelerate the adoption of online food delivery among diverse restaurant partners, thereby benefiting the ...

Magicpin launches delivery service to enter logistics aggregation segment

The platform is currently witnessing an average of 5,000 orders per day

Magicpin food delivery order doubles to 1 mn on ONDC during World Cup

Hyperlocal startup magicpin on Thursday said that food delivery orders jumped by more than twofold to 10 lakh during the cricket World Cup matches on government-backed Open Network for Digital Commerce (ONDC) network compared to the monthly average. Magicpin said that it delivered 35,000 food orders during the India versus Pakistan match on October 14. The orders peaked at 50,000 on a single day during the India versus Australia match.. "Magicpin has crossed 10 lakh food delivery orders for the entire duration of the World Cup between October 5 and November 19. The number of orders soared beyond expectations as ONDC's demand grew on magicpin's own buyer app and through other large buyer apps like Paytm, Phonepe's Pincode and Ola, the company said in a statement. The company had earlier announced to offer discounts worth Rs 50-100 crore at the beginning of the World Cup to cricket fans on food delivery as well as other categories such as dining out, fashion and grocery, making this .

Magicpin to invest up to Rs 100 cr on promotional offers during CWC 2023

Hyperlocal e-commerce firm magicpin on Saturday said it will invest up to Rs 100 crore in various promotional offers, including discounts on food orders, for the customers on the ONDC platform during the ongoing World Cup cricket tournament. The company will start its campaign 'Super Saver Match Days' from October 8 with the India versus Australia World Cup match on government-backed Open Network for Digital Commerce (ONDC). "We are pulling out all the stops for World Cup 2023 and are truly excited about the 'Super Saver Match Days' campaign. We plan to invest worth Rs 50 crore in various offers, including discounts to cricket fans on food delivery. We will scale it up to Rs 100 crore depending on the demand to make this event a feast for the fans," magicpin CEO and Co-founder Anshoo Sharma said. The e-commerce firm will offer up to Rs 175 discount for orders Rs 200 and above with free delivery. The company partners with retail shops and restaurants to make their products and servi

Magicpin partners NCCF, ONDC to sell groceries at low price in Delhi-NCR

Hyperlocal e-commerce firm magicpin has partnered with government-backed NCCF to sell groceries, including onions and pulses, through the Open Network for Digital Commerce at low price, the company said on Friday. The partnership follows a collaboration of magicpin with National Cooperative Consumers Federation of India (NCCF) for selling tomato at Rs 70 per kilogramme when its prices were above Rs 100 a kg in the market. "We are thrilled to continue our partnership with NCCF and leverage ONDC to serve the community by making essential commodities easily accessible," magicpin said, adding, "we're committed to ONDC's mission to democratise the e-commerce system." Under the new arrangement, magicpin has started sale of Chana Dal at Rs 120 per kg and onions at Rs 50 per 2 kg, catering to more than 100 pin code areas in the National Capital Region (NCR). The service is initially available for Gurugram and Delhi residents. "This sale will be further extended to over 10 cities in a phas