Page 3 - Marketing

Piyush Pandey steps down after bringing Bharat to Indian advertising

A (then) pan-masala chomping man notorious for putting down management theories, strategic thinking, and all the stuff that agencies thought was going to save them

75% marketing leaders see generative AI essential to toolkit: Survey

Nearly three quarters of marketing and creative leaders in India view generative AI as an essential part of their creative toolkit, according to a survey. Survey insights from Canva reveal how marketers are embracing AI to elevate creativity and increase output in the workplace, with 7 out of 10 (70 per cent) agreeing that generative AI is enhancing their teams' creativity. About 72 per cent of the respondents said generative AI was saving at least 2-3 hours per week of their team. More than half of the respondents (56 per cent) have introduced firm guardrails around the use of generative AI in the workplace. Canva Global Head of Brand Marketing Natalie Schwartz said, "Our findings reinforce the fact that AI-powered tools are breathing new life into creativity and productivity for marketers, a profound impact we see first-hand as a visual communication platform. In India, we're seeing an overwhelming acceptance of generative AI amongst marketing and creative leaders." About 4,500

Consistency is key-Pathman Senathirajah on his secret of success in network marketing

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Demand for content creators witnesses significant increase: Report

The demand for content creators and influencers witnessed a significant increase in July compared to the year-ago period, according to a report. Influencers and content creators now offer avenues for creative expression and far-reaching impact, according to the report by Indeed, which is based on job postings and job clicks on the platform from July 2022 to July 2023. As per the report, there has been a significant increase in job postings and clicks related to "content creators" and "influencers" on the global job site. Without providing the number of job postings and job clicks during the given period, the report said the demand for content creators and influencers increased by 117 per cent in July as compared to the year-ago period. "While it is still possible to be a successful content creator or influencer on your own, it is becoming increasingly common for businesses to hire professionals in these roles," Indeed India Career Expert Saumitra Chand said. The trend is likely to

Qoruz Raises Funding to Scale Influencer Marketing for Brands and Agencies

~The funding will be leveraged to strengthen the core business of empowering brands to strategize influencer campaigns effectively and optimize returns on ad spends.

Six executives quit Nykaa, CEO Falguni Nayar to spearhead marketing

"Leadership roles are being augmented with an eye on strategic realignment, cost rationalization and growing complexity of the business," Nykaa said in a statement

Airtel launches self-service digital marketing product Airtel IQ Reach

Airtel IQ Reach already live for communications via Whatsapp

Indian firms slowly begin to weave Threads into their marketing strategy

Zomato, Swiggy, Tinder, Netflix India among those beginning to experiment with the 'Twitter killer', but the engagement so far is limited and infrequent

70% Indians believe influencer marketing has an impact on them: Report

21% of those surveyed for the report said that they are "extremely likely" to purchase a product or service promoted by influencers

Andhra govt to handhold MSMEs from manufacturing to marketing: CM Reddy

He also asked them to formulate an action plan to provide a separate wing for MSMEs in the Industries Department at the Secretary level and extend the required technology

From Volleyball Star to Marketing Sensation: Mradul Mishra's Inspirational Journey to Success

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QR code, the smudgy pattern on a square, is becoming a tool for marketing

While marketers have started using it in innovative ways across consumer touch points, the QR code's full potential is yet to be tapped, experts say

Hiring intent for non-white collar jobs up 10% YoY in Q1FY24: Report

The report also said that both the services and manufacturing sector's intent to hire for the marketing functional area increased slightly

Trai directs telecom companies to block all unverified telemarketers

Telemarketers have to be registered on the DLT platform

Aditya Birla Fashion reports steep drop of 92% in profit for Dec quarter

BENGALURU (Reuters) - Indian apparel retailer Aditya Birla Fashion and Retail Ltd reported a steep 92% drop in third-quarter profit on Tuesday, hurt by soaring marketing expenses.

What are 'influencers', and how do companies use them for marketing?

Influencers work with companies to promote their products and services

Content marketing post-ChatGPT

Creation of tools like ChatGPT that are powered by AI systems, is set to create new playing field for copywriters. Will we see more brands resorting to ChatGPT and eliminate need for human writers?

WTO: India seeks views on consumer protection in e-commerce sector

Also calls for greater cooperation among enforcement agencies of member countries

'Moment marketing' with meaning

Social media posts loaded with cheeky messages and clever hashtags achieve really nothing

Dettol enters a new category with Dettol multi-use antiseptic cream

With the launch of this antiseptic cream, the company aims to create a niche for itself in the cuts and wounds segment, as it looks to on building on its existing antiseptic liquid