Page 3 - Marketing

Qoruz Raises Funding to Scale Influencer Marketing for Brands and Agencies

~The funding will be leveraged to strengthen the core business of empowering brands to strategize influencer campaigns effectively and optimize returns on ad spends.

Six executives quit Nykaa, CEO Falguni Nayar to spearhead marketing

"Leadership roles are being augmented with an eye on strategic realignment, cost rationalization and growing complexity of the business," Nykaa said in a statement

Airtel launches self-service digital marketing product Airtel IQ Reach

Airtel IQ Reach already live for communications via Whatsapp

Indian firms slowly begin to weave Threads into their marketing strategy

Zomato, Swiggy, Tinder, Netflix India among those beginning to experiment with the 'Twitter killer', but the engagement so far is limited and infrequent

70% Indians believe influencer marketing has an impact on them: Report

21% of those surveyed for the report said that they are "extremely likely" to purchase a product or service promoted by influencers

Andhra govt to handhold MSMEs from manufacturing to marketing: CM Reddy

He also asked them to formulate an action plan to provide a separate wing for MSMEs in the Industries Department at the Secretary level and extend the required technology

From Volleyball Star to Marketing Sensation: Mradul Mishra's Inspirational Journey to Success

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QR code, the smudgy pattern on a square, is becoming a tool for marketing

While marketers have started using it in innovative ways across consumer touch points, the QR code's full potential is yet to be tapped, experts say

Hiring intent for non-white collar jobs up 10% YoY in Q1FY24: Report

The report also said that both the services and manufacturing sector's intent to hire for the marketing functional area increased slightly

Trai directs telecom companies to block all unverified telemarketers

Telemarketers have to be registered on the DLT platform

Aditya Birla Fashion reports steep drop of 92% in profit for Dec quarter

BENGALURU (Reuters) - Indian apparel retailer Aditya Birla Fashion and Retail Ltd reported a steep 92% drop in third-quarter profit on Tuesday, hurt by soaring marketing expenses.

What are 'influencers', and how do companies use them for marketing?

Influencers work with companies to promote their products and services

Content marketing post-ChatGPT

Creation of tools like ChatGPT that are powered by AI systems, is set to create new playing field for copywriters. Will we see more brands resorting to ChatGPT and eliminate need for human writers?

WTO: India seeks views on consumer protection in e-commerce sector

Also calls for greater cooperation among enforcement agencies of member countries

'Moment marketing' with meaning

Social media posts loaded with cheeky messages and clever hashtags achieve really nothing

Dettol enters a new category with Dettol multi-use antiseptic cream

With the launch of this antiseptic cream, the company aims to create a niche for itself in the cuts and wounds segment, as it looks to on building on its existing antiseptic liquid

Near-term growth concerns, further price cuts to cap returns for Marico

Further price cuts, higher advertising costs to weigh on margins

Remarketing adoption in India jumps 50% during festival season: Study

Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform

Flipkart's net loss widens 51% on account of rising transportation costs

Flipkart's operating loss or EBITDA (earnings before interest, taxes, depreciation, and amortisation) loss stood at Rs 3,925 crore, which was up from Rs 2,267 crore in the previous fiscal

Rajasthan govt takes action to prevent black marketing of fertilisers

Agriculture Commi­ssioner Kana Ram said teams formed to check illegal activities at the level of agriculture commissionerate had been sent to districts.