Page 4 - Marketing

Flickstree raises $5 mn in pre-series B round led by Venture Catalysts

Flickstree is a content and marketing tech start-up that uses AI to create free branded video content; its data engine promote these videos, which keep churning transactions in auto-pilot mode

E-commerce platform magicpin announces multiple leadership appointments

The new appointments are part of building the magicpin organisation as it prepares for its next phase of growth, and span product, marketing, technology and operations

Govt forms 5-member committee to review pharma marketing practices

It will recommend 'legally enforceable mechanisms', is expected to give a report in 90 days

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

NMIMS MBA 2023 programme registration process begins; check details here

NMIMS MBA 2023 registration process begins. Candidates who wish to apply can visit the official website- nmat.nmims.in

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Two-thirds of CMOs aim to boost marketing technology spending: Report

This marks the sixth consecutive year in which Resulticks has been recognised in this report. This is a recognition of the fact that the way brands engage and converse with customers has changed

Advertising in movie halls: From still cards to experiential marketing

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

PwC India completes acquisition of Venerate Solutions Private Ltd

Venerate builds and deploys customised solutions on the Salesforce platform across multiple clouds including financial services cloud, salesforce marketing cloud, etc

Myntra's vice president and head of marketing Achint Setia to move on

He had brought 17 years of expertise in scaling businesses in consumer tech and media to the organisation

Zoho comes up with new platform for unifying marketing operations

It provides stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.

AI-based content firm Instoried raises $200 mn from GEM, seeks to go public

Funding comes in under 6 months after Instoried announced Series A round; firm says this makes it the fastest-growing deep tech startup led by a woman founder

Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'

Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap

Max Zaharenkov Is Teaching New Generations How To Market Themselves

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Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence

Influencer marketing platform Kofluence on Tuesday said it has raised $4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath.

What 83's tepid success can teach marketers

The film crawled its way to the Rs 100-crore mark, apparently, over the subsequent weekend with great difficulty

Fashion retailer Myntra elevates Achint Setia as the head of marketing

Setia will lead Myntra's marketing function while continuing to oversee the social commerce business

Kestone targets 70% of revenues from overseas markets for its martech foray

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Why managing the 'boys' ain't an easy business

To be honest, I had never thought of the "boys" in the dressing room as a motley bunch of freshly minted millionaires!

Who is your competition?

Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition