Should a high subscription fee stop those living in rural India from enjoying Netflix shows? Not really! A "sachet subscription" for Rs 10 per movie can play all the trick, says fintech firm PayNearby. Internet data consumption for chatting, content and social media is alike in urban and rural areas. However, it is skewed in favour of the urban population for shopping, education, job searches, medicine and mobile banking, among others as compared to those living in rural and semi-urban areas, said Anand Kumar Bajaj, founder MD & CEO, PayNearby. "Today there is availability of easy credit, easy insurance, easy content and many other services. As per BCG data, in urban and rural areas, people are mostly using data for chat and content on social media whereas for shopping they use it less in rural and more in urban areas. "Imagine if I start selling one movie on Netflix at Rs 10 in cash, it is going to crash down their servers. So to cater to this mass segment which we call Bharat...
Popular video streaming platform Netflix has started directing users on iPhone and iPad to an external webpage where they can sign up for the service
With recession fears mounting-and inflation, the war in Ukraine and the lingering pandemic taking a toll-many tech companies are rethinking their staffing needs
Netflix Inc may have calmed investors' worst fears with a second-quarter subscriber loss that was better than expected
Excluding India, APAC ARM grew 4 per cent in constant currency terms, Netflix said on Wednesday, when announcing June quarter results
Netflix is hoping to attract a new group of price-conscious customers and turn around its sliding membership numbers with a new ad-supported streaming bundle scheduled to launch in early 2023: Variety
Netflix Inc averted its own worst-case scenario of subscriber losses, posting a nearly 1 million drop from April through June
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