Brands expect double-digit growth in sales, go all out to woo shoppers
Shopping trends during the festive season indicated a K-shaped recovery in the economy, as the items related to mass consumption struggled, but the premium products registered a surge in sales
Shirish Srivastava, who recently joined Myntra as the vice president of sourcing in the HoB team, will lead the sourcing charter
Amazon India gave customers access to more than 5,000 new launches from top brands
In addition to the substantial growth in order volumes, the gross merchandise value (GMV) also saw an increase of 22 per cent during the same festive period
To gauge consumer sentiment during the festive season, Simpl conducted a survey to get insights about consumers' festive purchase plans
The firm said this is a testament to Meesho's unwavering commitment to its employees' holistic growth and happiness
Pincode offers consumers the opportunity to browse and order directly from their favourite local shops and restaurants
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Passkey eliminates the step of entering the Amazon password. This is achieved by using the credentials to unlock the device
The company's total expenses for the fiscal were reported as Rs 60,858 crore, an increase of 11.5 per cent from Rs 54,580 crore in the last fiscal
Fashion and lifestyle e-commerce firm Myntra recorded around 46 crore customer visits during its recently concluded festive season sale Big Fashion Festival, the company said on Thursday. The Indian wear category at large witnessed a 2.2 times increase in demand over business as usual (BAU) days, Myntra said. "Myntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its biggest edition by far witnessing about 460 million customer visits," Myntra said in a statement. This was the fourth edition of BFF where sellers at Myntra offered access to over 23 lakh styles while scaling up the selection by over 50 per cent from the previous edition, the statement said. Some of the leading metros driving demand during BFF were Bengaluru, New Delhi, Mumbai and Hyderabad. The platform also witnessed discerning customers with an appreciation for premium and trendy fashion from Tier 2 and 3 regions, fuelling the festive fervour with around 42 per cent of the demand origina
The Amazon Great Indian Festival sale is still on, and people are getting the best deals from this sale. Here are the best deals available on great Indian sales, check the list
"I don't have time even for lunch as there are so many packets to be delivered," said Ajay Singh, a delivery boy at a Flipkart delivery centre in a busy market in New Delhi
With rising e-commerce activity, Shiprocket expects around 10 to 15 per cent of total order volume to come from first-time shoppers
Any lingering fears that inflation and higher interest rates would dampen consumers' spirit in Asia's third largest economy, are being rapidly dispelled
Myntra is expecting over 8 million customers to shop during BFF. Last year, about 6 million customers shopped during the event
E-commerce giants and niche websites are wooing customers to log in and splurge
Our best stories this week are about housing projects for the elderly and how to get the best festive season deals
Online retailers, startups are scaling up their tech and innovation efforts to handle demand from shoppers during festive season and make their shopping and payment experience seamless