India exported smartphones worth USD 4.67 billion in April-July this fiscal, following a multifold jump in shipments to the US, which emerged as the biggest destination for India-made devices, according to government data. The smartphone exports to the US jumped multiple times to USD 1.67 billion during the first four months of this fiscal against USD 284.6 million a year ago, the commerce ministry data showed. The US accounted for one-third of the shipments in value terms. The US was followed by the UAE (USD 836.36 million), the Netherlands (USD 379.3 million), the UK (USD 336.27 million), Italy (USD 245.7 million), and the Czech Republic (USD 230.25 million). Overall India's export of smartphones in 2022-23 was USD 10.95 billion. During April-July 2023-24, smartphone exports soared by 99.52 per cent over April-July 2022-23. Prior to 2022-23, the smartphone exports were non-existent, so the data was not captured. After the announcement of the Product Linked Incentives (PLI) sche
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Home-grown mobile devices maker Lava International expects to capture 10 per cent market share in under Rs 30,000-priced smartphone segment on account of up to Rs 600 crore investment in product development and marketing in the next two years, a senior company official said. Lava International President Sunil Raina told PTI that at a time when several Indian mobile phone companies succumbed to the pressure of aggressive pricing of foreign players around 2016-17 coupled with challenges posed by demonetisation and GST implementation, Lava focussed on its core strength and re-worked on the growth strategy. The company relaunched its smartphone business with a small pause with focus on customer experience around devices and providing repair service at home, Raina said. He said that the company has realised that technology has to be competitive for growth along with visibility. "With branding and product development, we will invest Rs 500-600 crore in the next two years with a large par
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Smart devices maker HTech will target major cities of Uttar Pradesh in the first phase to market its smartphone, HONOR 90 5G, which it launched in the state on Monday. Senior vice-president of HTech C P Khandelwal, who was in Lucknow to mark the launch of the smartphone, told PTI, "The launch has been good, and we have launched it on online and offline channels." Speaking about the marketing strategy for the state, he said that the company has appointed distributors in major cities in the first phase keeping in mind the company's first product, first launch, and "price band, which is majorly acceptable for the major cities". "But soon we will come up with more models, where we will go across cities, towns and everywhere," he said and added that the next launch is likely within two months. The premium device is available at a price starting from Rs 37,999 on online channels. When asked how he sees Uttar Pradesh as a market for smartphones, Khandelwal said, "Definitely UP is one of