Page 4 - Tea Exports

Target to raise tea exports by 22% in 3 yrs might be difficult: Here's why

While the official target is to raise tea exports by 22 per cent in the next three years, to 270 million kg (mkg), producers and exporters face two major challenges. First, the production of orthodox tea variety, rising in demand, is stagnating. Second, Kenya and Sri Lanka have eaten into the primary markets India is targeting.Industry sources said the Tea Board of India and exporters have identified seven countries or regions where exports can be raised to meet the target. These are Kazakhstan, Russia, USA, China, Iran, Egypt and Latin America - termed KRUCIEL. These currently account for 53 per cent of the annual tea trade, pegged at 222.5 mkg.India majorly focuses on the crush, tear, curl (CTC) variant of tea, estimated to account for nearly 80 per cent of the export volume. However, the Tea Board, after realising that global tastes are changing in favour of the orthodox tea variety, has been asking producers to opt for more of this variant, providing a special subsidy."This ...

Indian tea companies look at increasing exports as Kenyan production falls

However, strong rupee, concerns over production at home may spoil the party

Pound's slide may hit tea exporters next year

A N Singh, MD of Goodricke Group, which exports 100,000 kg of tea annually to the UK, says trade in pounds is likely to take a hit of 8 per cent

Brexit impact: Falling Pound may hurt tea exporters next year

They fear that their importers may shift to cheaper Kenyan tea or insist on pound-denominated contracts instead of dollar contracts

In Ooty, chai pe charcha to double tea export to Pak

Delegation from Pakistan seeks better supply, not worried about political ties

South tea exporters to double volumes to Malaysia, Indonesia

Launching new brands and exotic blended products for those markets