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Spiderman creates viewership record

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The latest Spiderman movie, on the web-flinging fictional hero, has spun a lucrative series of threads across India. The has recorded 85-90 per cent occupancy levels in cinema halls, say trade analysts and multiplex officials.

“The superb start hasn’t come as a surprise. The Hollywood film fetched a hurricane-like start across India, especially at multiplexes, although the response at single screens wasn’t as euphoric,” said Taran Adarsh, film trade analyst.

Most analysts estimate it would collect Rs 7-8 crore on the opening day and create a new milestone. “Typically, Hollywood movies collect Rs 3-5 crore, not more, on the opening day” said Suniel Wadhwa, an independent distributor. Recently releases The Avengers and Mission Impossible 4: Ghost Protocol collected Rs 4-5 crore.

Kercy Daruwala, managing director, Sony Pictures India, said of the latest hit, “It is the most consistently successful movie franchise in India, combined with an increased audience in dubbed versions, growth of 3D, the pre-US release date and a local connect in the film.”

The Amazing Spider-Man was finally released with a record 1,150 prints across the country in four languages (English, Tamil, Telugu and Hindi) in 2D and 3D formats. At several multiplexes, especially in the south, there is 90-100 per cent occupancy. However, the response in non-metros and single screens has been average, with 50-70 per cent. However, most of them expect the smooth run to continue, with gigantic contribution from multiplexes. The dubbed version will contribute 30-40 per cent.

“The booking advances for the weekend are 35-40 per cent. The hype for the film is tremendous and the successful franchise is expected to garner healthy figures in its opening weekend,” said a multiplex official here.

Sony will be releasing the movie in North America on July 3. According to the movie industry, the market size of Hollywood in India is Rs 850-900 crore, about 10-12 per cent of overall box-office revenue. This latest film, based on Marvel Comics, is a reboot of the earlier series, with Andrew Garfield replacing Tobey Maguire as the title role of the superhero.

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