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Taking on Jio: Now Vodafone to offer 4G smartphones for Rs 2,899

Vodafone has forged a partnership with Micromax, wherein customers can own a 4G smartphone for Rs 999

Kiran Rathee  |  New Delhi 

Photo: Shutterstock

As the incumbent operators look to take on and retain their customer base for feature phones, they are forging partnerships with handset makers so as to make smartphones affordable and within reach of a large section of society.

After Airtel, which has tied up with Karbonn to come out with a for an effective price of Rs 1,399, has also forged a partnership with Micromax, wherein customers can own a 4G for Rs 999.

According to the offer, existing and new customers will have to buy the Bharat-2 Ultra by paying Rs 2,899 and if they recharge at least Rs 150 per month for 36 months, Rs 1,900 will be returned as cashback.

At the end of 18 months, users will receive a cashback of Rs 900 and after another 18 months, a cashback of Rs 1,000, in their M-Pesa wallets. has not provided a specific plan for the offer and people buying the device can recharge with existing offers of the company.

As the company is targeting feature phone users, who usually recharge with amounts starting at Rs 10, has allowed the flexibility for users to choose recharges of any denomination but to avail the offer, a minimum of Rs 150 should be spent in a month, or Rs 2,700 in 18 months.

Avneesh Khosla, associate director — Consumer Business, India, said, “Through our partnership with Micromax, we have democratised 4G smartphones at a price of under Rs 999. This will help fulfill the aspirations of several million phone users across the country who desire a but couldn’t afford one.”

First Published: Tue, October 24 2017. 09:10 IST