Business Standard

P. Diddy and Diageo buy tequila brand DeLeon

ANI  |  New York 

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Sean "Diddy" Combs and Diageo have jointly bought luxury US tequila brand DeLeon.

They are hoping to repeat the success that they have had with the company's fast-growing Ciroc vodka, the New York Post reported.

The 44-year-old rapper said that with Ciroc, they dated and now with DeLeon, they are married.

Combs claimed that this deal is way better and it makes him a true owner.

He had become the face of Ciroc in 2007 under a joint marketing and profit sharing deal that has brought a near 40-fold rise in annual sales volumes for the brand's products.

P. Diddy and Diageo buy tequila brand DeLeon

Sean "Diddy" Combs and Diageo have jointly bought luxury US tequila brand DeLeon.They are hoping to repeat the success that they have had with the company's fast-growing Ciroc vodka, the New York Post reported.The 44-year-old rapper said that with Ciroc, they dated and now with DeLeon, they are married.Combs claimed that this deal is way better and it makes him a true owner.He had become the face of Ciroc in 2007 under a joint marketing and profit sharing deal that has brought a near 40-fold rise in annual sales volumes for the brand's products.

Sean "Diddy" Combs and Diageo have jointly bought luxury US tequila brand DeLeon.

They are hoping to repeat the success that they have had with the company's fast-growing Ciroc vodka, the New York Post reported.

The 44-year-old rapper said that with Ciroc, they dated and now with DeLeon, they are married.

Combs claimed that this deal is way better and it makes him a true owner.

He had become the face of Ciroc in 2007 under a joint marketing and profit sharing deal that has brought a near 40-fold rise in annual sales volumes for the brand's products.

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