Popular Punjabi singer Navv Inder, who has come up with his new romantic single "Tu Meri Ki Lagdi", says offers are coming his way from Bollywood.
Considering the fact that many Punjabi singers and musicians like Yo Yo Honey Singh, Badshah, Diljit Dosanjh are making a mark in Bollywood music, asked if he is planning to follow the trend, Navv told IANS over phone from Chandigarh: "I want to work in Bollywood. Recording a song in Hindi would be very exciting for me. I have started getting offers but things should finalise officially for me to make an announcement."
The singer, who first earned fame with the song "Wakhra swag" in collaboration with rapper Badshah is thrilled about his new single, which will be exclusively played on the online video streaming platform Dekkho before its YouTube release on April 17. It is produced by Times Music and written by Navi Kambooz.
As the digital platform has played a very important part in his career, the singer says, "A song should get enough exposure not only with the audio, but video as well. Nothing can serve the purpose better than digital platform."
His song "Wakhra swag" got over 70 million hits on YouTube and he won the Punjabi Music Awards for Best Duo/Group and Most Popular Song of the Year.
Born and brought up in Ludhiana, Navv did not take formal training in singing, but has been trained in music.
"I learnt to play tabla as a kid and my teacher used to tell me that I have a good voice for singing. Somehow, the formal vocal lesson didn't happen, but once I started singing and people appreciated, I got confidence.
That is how I realised that perhaps music is my true calling. So far, it is going good," said the singer.
Whether it is in Bollywood or in independent music, the popularity of Punjabi songs continues.
"I think it is the vibes," Navv said.
"Our Punjabi music and culture is very vibrant. So even though everyone does not understand our Punjabi language worldwide, they connect with the happy vibes of the song. It is soulful and peppy at times. So, as long as people connect with music, I think language does not matter," he said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)