Business Standard

Narendra Modi kicks off 'Chai pe charcha' campaign

Converts Chaiwallah jibe into opportunity to connect to people; covers 300 cities across India

Related News

Bhartiya Janata Party's () prime ministerial candidate, , seems to have turned leader 's 'chaiwallah' jibe into an opportunity. On Wednesday, Modi launched a mega national video campaign namely, 'chai pe charcha' (discussions over tea) from Ahmedabad that covered 1,000 across 300 cities nationally.

As part of the innovative campaign, Modi likened a tea stall with that of a "footpath Parliament" and looked to connect and interact with voters. As many as 1,500 people gathered at a tea stall on SG Highway in Ahmedabad, where Modi answered direct questions from various parts of the country such as such as Vadodara, Patna, Varanasi, Trivendrum, Lucknow to name a few.

Although, the inaugural event of the campaign had "good governance" as the subject of today's discussion, BJP's PM candidate offered his views on various subjects such as law and order, infrastructure, balanced development of western and eastern parts of the country as well as securities issues, skill development and so on.

ALSO READ: Modi can never become PM, can sell tea: Aiyar

Modi sought to connect with 2 crore people through this mass connect progamme over the period of time.  

Before taking the questions from the people directly, Modi recounted his childhood experiences including bad and good events while selling tea.

"In a way, a tea stall is like a footpath Parliament where world issues are discussed while sipping tea. Discussions vary from that of rural issues, family issues to issues about and . I have learnt a lot while selling tea in my childhood. I got an opportunity to meet lot of people. I used carefully listen to people's discussions while selling tea. It has been a special experience of my childhood," Modi said while sipping tea with the common man at one of the tea stalls in Ahmedabad. Incidentally, the tea served at these stalls was 'free of cost' with party bearing the expanses.

In the run up to the launch of the campaign, Modi's ‘chai pe charcha’ website had already seen hundreds of thousands of visitors posting queries and suggestions. Moreover, looking forward to the success of the campaign, Modi said that he aimed at interacting directly with around 20 million people in near future.

"We want to take forward the suggestions that will come from these 1000 centres. In the coming days, we will go to other tea stalls and discuss on other issues. If I am able to achieve what I am imagining through this programme, then I will be able to connect directly with at least 20 million people across the country.  is a festival which is celebrated especially during elections. It is the responsibility of every political party to listen to the public and explain its stand to the public. In a way, there should be political education among the public," Modi said.

Apparently taking a dig at Congress-led government without naming them, Modi likened bad governance to diabetes which when contracted invites other diseases. "No matter how healthy and strong one's physical body is, but once it contracts diabetes, the outwardly looking healthy body begins contracting various other diseases.  A bad governance is also like diabetes which invites other diseases like corruption, erosion of development, people are forced to face various troubles. The programme has been specifically held to listen to issues faced by the common man," he added.

On taxation, Modi said that taxation should not harm the tax givers. Terming 's taxation as good, he announced that he would introduce incentives for honest taxpayers by amending laws if he came to power. Also, talked about use of technology for nailing the criminals and modernising intelligence system.

Read more on:   
|
|
|
|
|
|
|
|
|
|
|
|
|

Read More

Telangana Bill unlikely to be passed as BJP backs out

Prime Minister Manmohan Singh's efforts to reach out to the Bharatiya Janata Party (BJP) to seek its support for the Telangana Bill are likely to go ...


Columnists Rss icon

Claude Smadja

Claude Smadja: Trying the 'pivot', again
Claude Smadja

On his trip to Asia, Barack Obama will have to counter the impression that the US is an increasingly reluctant superpower

T S Vishwanath

T S Vishwanath: EU seeks to bridge the skill gap
T S Vishwanath

A new directive on intra-corporate transfers of skilled professionals seeks to address a key demographic challenge in a progressive manner

Editorial Comment Rss icon

Bearish on China

The giant economy is slowing, with worrying consequences

A long road

Industrial recovery needs tough institutional reforms

TWEETS @ POLITICS
@SinghRPN
@mohanmurarisha1 Dhanyawaad
@milinddeora
@RahulBose1 thanks :)
@digvijaya_28
The link to the #Political Roots with me 21th April 2014 on NDTV is http://t.co/sTas96rbG5 Enjoyed doing this interview at my Old School
@thekiranbedi
Dr Frazer,Principal St Xavier is member of a Steering Committee of Planning Commission+Member of Committee for Defence of Teesta Setalvad
@ajaymaken
Latest interview of RG 'Modi has a strong predilection for crony capitalism: Rahul Gandhi - The Times of India' http://t.co/BLh0O8Pwe1
@MPNaveenJindal
RT @akhand_tripathi: @MPNaveenJindal कायरता मौत का पहला सोपान है .अद्भुत विचार.तिरंगे को हवा में लहराते हुए शान से घूमने का आनंद आप की बदौल…
@Panda_Jay
Facepalm 🙈! Not why I became 1: suffice tht Indians don't for babus OR netas "@timesofindia: Babus must wet thr pants whn MPs call: SP neta"
@ShashiTharoor
7 multilingual minutes of my words outside the polling booth on April 10: http://t.co/5ZFfavF47o
@Swamy39
@swamilion @jgopikrishnan70 : Or refer it to a Constitutional Bench?
@narendramodi
A vote for NDA is a vote for a Govt. that will lay the foundation of a Bhavya & Divya Bharat that we will be proud of http://t.co/72vKIJYaQG
@SushmaSwarajbjp
Yes. I am going to contest my 11th direct election. I have fought 10 elections already from four states. @VijayDeenanath
@abdullah_omar
If religious leaders, yoga teachers, media personalities & business tycoons can express an opinion why not college principals?
@varungandhi80
My article on reforming the Indian Parliament in TOI today. http://t.co/kOAupI3LlQ
@ArvindKejriwal
RT @annavetticad: Some appalling Twitter reactions to attack on #SomnathBharti. If u condemn violence only when the victim is sm1 u like, u…
@PMOIndia
PM greets the Nation on Easter: "Truth and love triumphs over evil and hatred." Details at http://t.co/gWoZHNJJa0
@rajeev_mp
@mahantesharali thnk u n u too

Back to Top