Linked India audience among most influential, with one of India members being drivers of business
LinkedIn, the world’s largest professional network with over 161 million members globally, today announced that more than 15 million professionals are now using the platform in India.
LinkedIn started its India operations in 2009 with a member base of 3.4 million and today India is LinkedIn’s largest market outside the US in terms of membership.
“We are delighted to reach the 15 million member milestone. It demonstrates that professional networking is becoming increasingly important to Indian professionals. In just three years we have scaled our operations in India and our member base has grown by over 300%. We attribute this growth to the tools we have developed that help professionals to stay connected, gain insights for their businesses, bag that dream job and ultimately, realize their professional potential,” said Hari V. Krishnan, Country Manager, LinkedIn India.
LinkedIn India’s audience of professionals is one of the most influential, educated and affluent on the Web, with one out five members being drivers of business decisions, said the company's media release. In India, members turn to LinkedIn to keep up with industry discussions (58%), fostering their professional identity (75%), networking with other professionals (77%) and learning about companies (46%).
In addition to its growing membership base, LinkedIn has experienced growing demand for its marketing solutions and hiring solutions in India. A number of brands opting for LinkedIn Marketing Solutions to build conversations and target audience include AMEX, Wipro, DSP Blackrock and Volkswagen India.
Furthermore, companies like ING Vysya Bank, HCL Technologies, Genpact and Larsen & Toubro have been extensively using LinkedIn Hiring Solutions to recruit professionals for various positions in their organization.
LinkedIn India is headquartered in Mumbai with 4 offices across Gurgaon, Bengaluru and Mumbai.
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