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The right fit

24 Nov 2014

As finding talent becomes increasingly difficult, corporations look at recruitment partners to come up with innovative ways to ...

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Culture of collaboration

24 Nov 2014

The power of collaborative culture lies in the ability to bring people together, overcome the volatility and ambiguity that ...

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A great product and a great strategy are different things: Felix Oberholzer Gee

24 Nov 2014

Interview with Professor of Business Administration in the Strategy Unit, Harvard Business School

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Rethinking the role of the strategist

24 Nov 2014

Strategic planning has been under assault for years. But good strategy is more important than ever. What does that mean for the ...

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40 Years Ago... and now: Pushing for growth

24 Nov 2014

It was in the last seventies that the Muthoot Group first stepped out of its comfort zone - the markets of southern India

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A dash of digital

24 Nov 2014

New research suggests that Australia, India and Singapore lead the pack when it comes to digital marketing adoption

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Distance matters ... or not

24 Nov 2014

In Indiana Jones and the Last Crusade, Dr. Elsa Schneider, played by Alison Doody, cries out, "I can reach it…I can reach it," as ...

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Add appeal to your LinkedIn profile

24 Nov 2014

I get about five or six requests to connect with people on LinkedIn every day. I consider each and every request in the spirit I ...

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Feedback must for goal pursuit

24 Nov 2014

Positive feedback is effective when it signals a boost in commitment whereas negative feedback is effective when it signals a ...

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Pay for performance

24 Nov 2014

No one-size-fits-all solution exists for a company's pay-for-performance programme. While the conventional thinking is that pay ...

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The Strategist top five

24 Nov 2014

LEADING DIGITAL: TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATIONby George Westerman, Didier Bonner & Andrew McAfee* Published ...

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The Strategist Quiz (#384)

24 Nov 2014

1 In the early 1900s the founder of this automobile company replicated a process, which he observed at a musket rifle factory. ...

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Answers to last week's quiz (#383)

24 Nov 2014

1 Clarence Frank Birdseye II. He invented the "Birdseye Plate Froster" and set up the General Seafoods Corporation in 1924. He is ...

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Social sharing

24 Nov 2014

Facebook, whether organic or paid, is the most popular social network for marketers this holiday season. In fact, social media is ...

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Recreating the magic

17 Nov 2014

As more brands flock to online marketplaces, the challenge will be to recreate the differentiated experience offered in physical ...

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Book Extract: Masters of the game

17 Nov 2014

IT heads can have limited ability to force change in business practices. Only the organisation's leadership can drive change in ...

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Customers are looking for partners, not suppliers: Alok Ohrie

17 Nov 2014

Interview with President & MD, Dell India

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Branding for a cause

17 Nov 2014

Cause marketing is all the rage these days as consumers become sensitive to issues around them

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Dealing with new tools

17 Nov 2014

Marketers beware: there's no running away from digital channels

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The new role of HR

17 Nov 2014

The HR function is at an inflection point and I believe that in the next five years we will see significant transformation of the ...

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