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Best of both worlds

22 Sep 2014

Omni-channel is not just a buzzword; it represents a fundamental shift in the retailing experience

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Book Extract: Balancing act

22 Sep 2014

How PUMA managed the conflict between reducing costs and growth and transformed itself from a discount brand to one of the top ...

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You cannot demand patriotism from foreign investors: S P Kothari

22 Sep 2014

The role of a government is to enhance infrastructure and let the people of the country who have immense business acumen build ...

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Social listening for market intelligence

22 Sep 2014

Marketers can use social analytics to draw useful inferences from the huge amount of data generated by individuals on Facebook, ...

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Competence for success

22 Sep 2014

Our understanding of what leads to successful performance at work has evolved over time. Way back in ancient Athens, eloquence ...

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Why a journalist should run your brand

22 Sep 2014

Marketers and journalists will fundamentally disagree on the best way to create content. Marketers and PR professionals are ...

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Targeting Gen Z: What marketers need to know

22 Sep 2014

Gen Z does not want hard sell. It is looking for an opt-in service culture with a two-way dialogue. Is your brand ready?

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Networking can create feeling of 'moral impurity'

22 Sep 2014

Despite the importance of networking in the business world, not many people are comfortable with it, finds a new study by ...

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The Strategist top five

22 Sep 2014

THE INNOVATOR'S METHOD: BRINGING THE LEAN STARTUP INTO YOUR ORGANISATIONby Nathan Furr, Jeff Fyer* Published by Harvard Business ...

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The Strategist Quiz (#375)

22 Sep 2014

This person was responsible for inventing ______. His work was shaped by three different experiences. The first was the Great ...

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Answers to last week's quiz (#374)

22 Sep 2014

C Sivasankaran, serial entrepreneur of the Sterling group. He bought Sterling computers from Robert Amritraj in 1985 and launched ...

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Pinterest is the most mobile social network

22 Sep 2014

Sixty-four per cent of Pinterest's referred traffic come from tablets or smartphones, ahead of Facebook. Tumblr referrals drive ...

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Honda's quality journey

15 Sep 2014

The turnaround in Honda Cars' fortune in India is as much a result of the general uptick in consumer sentiment as it is about the ...

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Book Extract: Integrated shopping

15 Sep 2014

Most retail functions are organised into competing silos. To provide omnichannel experience, companies must first reorganise ...

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Online retailers have raised consumer expectations: Mark Spicer

15 Sep 2014

It is difficult to provide customised experience if you have millions of customers. But it is a necessary evil - if you don't do ...

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40 Years Ago... and now: Necessity is the mother of innovation

15 Sep 2014

Bharat Doshi, non-executive director, Mahindra Group, explains how the Group survived the oil crisis of 1973 with a simple ...

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Embrace cloud to deliver value

15 Sep 2014

Cloud can help companies achieve efficiency, seamless governance and stay agile in a volatile environment

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HR needs support, not judgement

15 Sep 2014

Search the web and you will find countless judgments and diatribes about the inefficacy of HR. For a while I was part of this ...

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How to use micro-learning effectively

15 Sep 2014

With the rise of social and informal learning, and ubiquitous mobile devices (tablets, phablets, smartphones and everything in ...

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The Strategist top five

15 Sep 2014

CHANGE LESSONS FROM THE CEO: REAL PEOPLE, REAL CHANGEby Johan Coetsee & Patrick Flood* Published by Wiley* Price: Rs 699* In ...

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