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Back to basics

22 Dec 2014

Smart IT infrastructure and data analytics are powering Marico's supply chain and back-end operations

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Book Extract: Attention management

22 Dec 2014

You are not just the worker but the boss too. This creates a conflict about which role should have your attention: planning and ...

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40 years ago... And now: Shifting sands of time

22 Dec 2014

The influx of high quality MBAs brought about a seismic change in the advertising agency business in India in 1970s

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Cloud computing is not only about cost-cutting: Sanjay Manchanda

22 Dec 2014

In its next phase, cloud computing will help companies react to market changes faster, Sanjay Manchanda tells Rohit NautiyalWhat ...

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The journey north

22 Dec 2014

In the last part of the series, the authors warn that founders must make sure resources aren't ensnared by complexity while ...

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Tech for smarter governance

22 Dec 2014

Mobile technologies are changing the way governments work on domestic policy priorities

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Creativity and corporate confusion

22 Dec 2014

The corporate world has gone mad. Too often, the wrong people are in charge (my personal favourite is the percentage of ...

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Do you really need a resume?

22 Dec 2014

Is your resume a necessary tool for getting that coveted job? As a resume writer and founder of a recruitment company, I would ...

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Graduates lack soft skills to succeed

22 Dec 2014

A survey conducted by Hay Group reveals that businesses across India are finding it difficult to hire graduates who have the ...

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Understanding the term 'terroir'

22 Dec 2014

What exactly do we know about the term "terroir"? Recent studies by Nathalie Spielmann from NEOMA Business School in France ...

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The Strategist top five

22 Dec 2014

HOW GOOGLE WORKSby Eric Schmidt, Jonathan Rosenberg* Published by Hachette* Price: Rs 650* A Google guidebook from the ...

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The Strategist Quiz (#388)

22 Dec 2014

Connect the first American woman to fly as a passenger in an airplane, a French fashion designer whose contributions to his field ...

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Answers to the Strategist quiz (#387)

22 Dec 2014

Pantaloon or Pantaloons. During the French Revolution (1789-1799), the male citizens of France adopted a working-class costume ...

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Retarget mobile ads to boost revenues

22 Dec 2014

E-commerce companies face a challenge of tackling the multi-screen consumer. As per estimates, 98 per cent of the multi-screen ...

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It is difficult to talk of value when you cannot measure the value you are delivering: Rohan Murty

15 Dec 2014

The IT services industry in India faces two key challenges today. One, creating differentiation in an increasingly commoditising ...

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Book Extract: Getting design strategy right

15 Dec 2014

Companies such as Google and Apple use a design process of storytelling and iteration that creates deep engagement with the ...

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Are speed and scale compatible?

15 Dec 2014

In the first part of this two-part series, the authors explain how to keep the founder's mentality alive while scaling up

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I don't think first-mover advantage is overrated: Tanya Dubash

15 Dec 2014

Interview with Executive Director & Chief Brand Officer, Godrej Group

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Memoirs of a boss

15 Dec 2014

I was returning from Kuala Lumpur to board my plane back home. My eyes sparkled in happiness to see one of my ex bosses whom I ...

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Banking 3.0: Adapt or die

15 Dec 2014

Where previously regulation had been the driver of spending decisions, the need to innovate is rapidly becoming as important, if ...

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