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Cutting through the noise

25 May 2015

Why brands are looking at native advertising as a crucial part of their digital mix

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We think about health care differently: Shashank ND

25 May 2015

Interview with Founder and CEO, Practo

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Campaign logic: Looking past the obvious

25 May 2015

In a category driven by deals, MakeMyTrip's new campaign tries to stand out by tugging at the heartstrings

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How FMCG in India needs to step up its digital game

25 May 2015

Online shoppers are looking not just for the best products at the lowest prices, but also for a better experience

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Heterogeneity motivates temporary price discounts

25 May 2015

The study proposes a method for constructing price indices when retailers use periodic sales to price-discriminate among ...

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The importance of communication

25 May 2015

In fact, personality and communication skills came in as the second and third most important qualifications - placing well before ...

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Ahead of the curve

25 May 2015

Sansui's Curve 4K Ultra HD TV provides wider viewing angles owing to its concave shape

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The Strategist Quiz (#410)

25 May 2015

Thirty years ago a group of 25 automobile engineers from India, along with their Japanese counterparts, worked on a project that ...

Answers to the Strategist quiz (#409)

25 May 2015

Zappos is finishing its transition to a radical new organisation structure where the power is redistributed and job titles and ...

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Digital imperatives for APAC marketers

25 May 2015

Strengthening digital marketing content strategy is a priority for marketers across APAC

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The customer delight conundrum

18 May 2015

In an increasingly competitive environment, satisfying a customer on the after-sales parameter is equally, if not more, crucial ...

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Big data will make it even more critical to think creatively about competitive advantage: Arindam Bhattacharya

18 May 2015

Those who can use data to create differentiated insights will win, Arindam Bhattacharya tells Ankita RaiWhat are the critical ...

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A trip down memory lane

18 May 2015

In its maiden advertising campaign, traditional beverage brand, Paper Boat, has stayed off the beaten track

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New age talent hunt

18 May 2015

As technically qualified people rarely come up on job boards or professional networks, more and more companies are relying on ...

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Businesses must invest in reskilling employees

18 May 2015

Talent, not capital, will be the key factor linking innovation, competitiveness and growth in the 21st century, and better data ...

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Connectors crucial for inclusion

18 May 2015

Fifty-eight per cent of Indians find it difficult to access credit, savings and jobs because of their gender, more than in any ...

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A day without data

18 May 2015

COMMUNICATION AND SOCIAL MEDIA| 1.75 billion smartphone owners can no longer use their phones| Email users worldwide can't send ...

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The Strategist Quiz (#409)

18 May 2015

Zappos is finishing its transition to a radical new organisation structure where the power is redistributed and job titles and ...

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Answers to the Strategist quiz (#408)

18 May 2015

The Annual Berkshire Hathaway Shareholder meeting held in Omaha on May 2, 2015. Coke, IBM and Wells Fargo are the company's three ...

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Retaining the start-up 'magic'

11 May 2015

How do you balance the demands of an expanding business with the desire to retain the culture that made you successful?

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