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Just a missed call away

21 Apr 2014

Want to reach even more consumers without spending a bomb? Leverage the missed call

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The growth-brand trade-off

21 Apr 2014

The strategy to grow is often accompanied by a series of decisions to accept slightly lower levels of quality, whether it is for ...

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Only two per cent of the target audience form brand advocates: Steve Knox

21 Apr 2014

Interview with Senior Advisor, The Boston Consulting Group

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Making Boards accountable

21 Apr 2014

The Companies Act, 2013, aims to raise the governance profile of Indian companies and their Boards, and bring them on par with ...

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Learning from emerging markets

21 Apr 2014

For decades, retailers in emerging markets have benefited from importing the best-in-class practices from mature retail markets

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Android personalisation apps

21 Apr 2014

App discovery has been a major challenge over the past five years

Why packaging is important

21 Apr 2014

Packaging is possibly the most visible marketing tool. Ironically, only a handful of Indian companies give it due credit

The top 5 business bestsellers

21 Apr 2014

CENTERED LEADERSHIP: LEADING WITH PURPOSE, CLARITY AND IMPACT by Joanna Barsh & Johanne Lavoie

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The Strategist Quiz (#353)

21 Apr 2014

What is Strategy&?

Answers to last week's quiz (#352)

21 Apr 2014

What is common to Professor Mohd. Yunus of Grameen Bank, Ratan Tata, Paul Polman of Unilever, Blake Mycoskie of TOM shoes, Ariana ...

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Packaging matters

21 Apr 2014

Packaging impacts shopping behaviour, influences product satisfaction and motivates consumers

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The road to the top

14 Apr 2014

Big Bazaar and Tata Nano are trying to climb the value ladder, moving away from a price-based product proposition to own a more ...

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Free yourself from service distractions

14 Apr 2014

Customer service is a value every employee of a corporation needs to own and it is one area where protocols are secondary, says a ...

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Today, content discovery is driven through social channels: Nitin Mathur

14 Apr 2014

Interview with senior director & head of marketing, Yahoo! India & South East Asia

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Set them free

14 Apr 2014

Putting traditional company structures to one side, firms should recognise that all human resources available have a role to play ...

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Criminal liability for faulty products

14 Apr 2014

Product recall is the new reality for Indian manufacturing, especially the automobile industry

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Shape up or ship out

14 Apr 2014

The life insurance industry is working hard to shake off the image of being seen as just another tax saving tool

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The future of everywhere TV

14 Apr 2014

Live sports have always helped drive record-shattering TV viewing, and this year's Super Bowl was no different in that respect

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Semantic search

14 Apr 2014

The path to success was pretty straightforward, but it was geared mostly towards "keyword" based searches

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Coach in the pocket

14 Apr 2014

There's an app for just about everything - from finding a restaurant, current news and weather, airline schedules to losing

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