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Making programmatic work

29 Jun 2015

Programmatic buying offers advertisers transparency and pinpoint accuracy to reach more users. So why are they hesitating?

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I don't believe in flash sales: Arvind R Vohra

29 Jun 2015

Online players are only playing on price to lure customers. There is no value addition, Arvind R Vohra tells Ankita Rai

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On a secure footing

29 Jun 2015

CP Plus' new campaign marks its foray into the home segment, breaking the perception that video surveillance is meant for large ...

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Book extract: Constraints aid creativity

29 Jun 2015

Innovative companies embrace constraints and then focus on coming up with solutions. They go beyond tolerating constraints for ...

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Salary increase in India among the highest in APAC this year

29 Jun 2015

India is among the front-runners with a 10.8 per cent average salary increase this year, ahead of countries like Indonesia at 9.5 ...

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Wearable market to grow 173.3 per cent in 2015

29 Jun 2015

The wearable market maintained its upward trajectory in the first quarter of 2015 as new vendors, including Apple, prepared to ...

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The Strategist Quiz (#415)

29 Jun 2015

The company founded by this person has been valued at $19 billion and attracts 200 million daily users. He designed the logo for ...

Answers to the Strategist Quiz (#414)

29 Jun 2015

Kenny G one of the earliest investors of Starbucks. It claims to have suggested the Frappuccino to Starbucks. The coffee bar ...

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Mobile Payment Landscape

29 Jun 2015

Chief financial officers and treasurers are increasingly adopting mobile corporate banking, discarding decades-old methods of ...

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Global lessons, made in India

22 Jun 2015

What can managing in India teach expatriates about managing globally?

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We do not want to force our customers to use one specific medium to shop on Snapdeal: Rohit Bansal

22 Jun 2015

Over 75 per cent of orders on Snapdeal come through the mobile but there are still many customers who use PCs to shop online, ...

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Voltas: Shared 'smart'ness

22 Jun 2015

Voltas' endearing character Murthy is back to push the company's latest offering, a smart AC

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The power of higher purpose

22 Jun 2015

Leaders must never forget that organisations are defined by their people and people have emotions. The sense of purpose is how ...

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Indians most concerned about global issues

22 Jun 2015

India tops a global survey for increased concern about global issues (84 per cent) and use of global news coverage for making ...

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Post-millennials prefer face-to-face communication

22 Jun 2015

Facebook followed by Google Plus and Twitter are the most popular social networking sites among students, finds a TCS GEN Y ...

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A 'family' tablet

22 Jun 2015

As part of its strategy to bolster the tablet category in India, Micromax launched Canvas Tab P690 with 4th Gen Intel Atom ...

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The Strategist Quiz (#414)

22 Jun 2015

A very famous saxophone star and Grammy award winner, who was one of this company's early investors, claims to have inspired the ...

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What employees want

22 Jun 2015

A majority of Indian employees consider career progression the most important factor when changing jobs, ahead of salary ...

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Answers to last week's quiz (#413)

22 Jun 2015

Reese Witherspoon graced the stage for Walmart's annual meeting recently. She was the meeting's incredibly perky host who ...

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Cracking the local marketing code

15 Jun 2015

Local services can help e-commerce players trim costs and improve profit margins but execution is a challenge


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