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A new social order

06 Jul 2015

As digital marketing takes root, communication start-ups come of age

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We might look at an integrated product folio: Amar Babu

06 Jul 2015

Lenovo has started to integrate the back-end function and after-sales but marketing and sales will remain different, Amar Babu ...

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Reaching out to GenNext

06 Jul 2015

The latest campaign of 99acres aims to make searching for rental properties a hassle free experience

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Book Extract: Increasing cross-cultural awareness

06 Jul 2015

Small gestures such as knowing how to greet or pronouncing names correctly can make a huge difference while managing today's ...

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Spicy beginnings

06 Jul 2015

Premium spice brand Catch launched three variants recently - Catch Paani Poori Masala, Catch Tea Masala and Catch Tandoori ...

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How social influence effects buying behaviour

06 Jul 2015

If the passenger sitting next to you on a flight buys a snack or a movie, does that make it more likely that you, too, will buy ...

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The innovative power of slack time

06 Jul 2015

There is a whole lot more to innovation than thinking up a great new idea. A new study from the University of Toronto's Rotman ...

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The Strategist Quiz (#416)

06 Jul 2015

After World War II, many veterans returned to the US with mechanical skills learned in the service. So they used old model cars ...

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Answers to last week's quiz (#415)

06 Jul 2015

Evan Spiegel, founder, Snapchat. All Diamonds were once owned by the famous American Jeweller Harry Winston. His company, Harry ...

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Communication first

06 Jul 2015

Indians spend 47 per cent of time using communication apps such as voice and instant messaging. These apps have a higher ...

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Making programmatic work

29 Jun 2015

Programmatic buying offers advertisers transparency and pinpoint accuracy to reach more users. So why are they hesitating?

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I don't believe in flash sales: Arvind R Vohra

29 Jun 2015

Online players are only playing on price to lure customers. There is no value addition, Arvind R Vohra tells Ankita Rai

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On a secure footing

29 Jun 2015

CP Plus' new campaign marks its foray into the home segment, breaking the perception that video surveillance is meant for large ...

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Book extract: Constraints aid creativity

29 Jun 2015

Innovative companies embrace constraints and then focus on coming up with solutions. They go beyond tolerating constraints for ...

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Salary increase in India among the highest in APAC this year

29 Jun 2015

India is among the front-runners with a 10.8 per cent average salary increase this year, ahead of countries like Indonesia at 9.5 ...

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Wearable market to grow 173.3 per cent in 2015

29 Jun 2015

The wearable market maintained its upward trajectory in the first quarter of 2015 as new vendors, including Apple, prepared to ...

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The Strategist Quiz (#415)

29 Jun 2015

The company founded by this person has been valued at $19 billion and attracts 200 million daily users. He designed the logo for ...

Answers to the Strategist Quiz (#414)

29 Jun 2015

Kenny G one of the earliest investors of Starbucks. It claims to have suggested the Frappuccino to Starbucks. The coffee bar ...

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Mobile Payment Landscape

29 Jun 2015

Chief financial officers and treasurers are increasingly adopting mobile corporate banking, discarding decades-old methods of ...

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Global lessons, made in India

22 Jun 2015

What can managing in India teach expatriates about managing globally?


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