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Making loyalty pay

29 Sep 2014

How do you identify potential high-value customers and convert them into loyal consumers? Here are five steps to help guide your ...

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Book Extract: Test your assumptions

29 Sep 2014

Develop prototypes to avoid the trap of building products customer don't want, says a new book

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India is not ready for paywalls: Raghav Bahl

29 Sep 2014

While there are challenges on the revenue side, disseminating news digitally has many advantages on the cost side, Raghav Bahl ...

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40 Years Ago... And now: Connecting with the mass consumer

29 Sep 2014

With the acquisition of Himani, Emami entered the mainstream personal care category in the late seventies

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How the 'market of one' is transforming IT

29 Sep 2014

Flash transformed how consumers interact, shop and navigate. Now it is changing how organisations are architecting their data ...

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To name or not to name

29 Sep 2014

Do you think that I should have announced my successor?," asked the senior HR professional. This was my third 'encounter' with ...

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Reflections on the state of HR

29 Sep 2014

What ails HR? As I was talking to a few people and thinking through this question, the following came across as some of the key ...

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Rethinking strategy

29 Sep 2014

For a while, planning was the dominant approach in business strategy. But companies are stretched across a broader range of ...

The Strategist top five

29 Sep 2014

WINNING GLOBAL MARKETS: HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIESby Philip and Milton Kotler* Published ...

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The Strategist Quiz (#376)

29 Sep 2014

Connect Isabella II, who came to the throne as an infant and was queen of Spain from 1833 until 1868, and ...

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Answers to last week's quiz (#375)

29 Sep 2014

Warren Bennis was responsible for inventing leadership as a business idea. Shares of the luxury brand Hermes were acquired ...

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Enterprise mobility on the rise

29 Sep 2014

A new global research from Oracle indicates that workers around the world are happier than ever to work in a mobile and flexible ...

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Best of both worlds

22 Sep 2014

Omni-channel is not just a buzzword; it represents a fundamental shift in the retailing experience

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Book Extract: Balancing act

22 Sep 2014

How PUMA managed the conflict between reducing costs and growth and transformed itself from a discount brand to one of the top ...

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You cannot demand patriotism from foreign investors: S P Kothari

22 Sep 2014

The role of a government is to enhance infrastructure and let the people of the country who have immense business acumen build ...

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Social listening for market intelligence

22 Sep 2014

Marketers can use social analytics to draw useful inferences from the huge amount of data generated by individuals on Facebook, ...

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Competence for success

22 Sep 2014

Our understanding of what leads to successful performance at work has evolved over time. Way back in ancient Athens, eloquence ...

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Why a journalist should run your brand

22 Sep 2014

Marketers and journalists will fundamentally disagree on the best way to create content. Marketers and PR professionals are ...

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Targeting Gen Z: What marketers need to know

22 Sep 2014

Gen Z does not want hard sell. It is looking for an opt-in service culture with a two-way dialogue. Is your brand ready?

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Networking can create feeling of 'moral impurity'

22 Sep 2014

Despite the importance of networking in the business world, not many people are comfortable with it, finds a new study by ...

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