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Winning the people wars

02 Mar 2015

How the smartest direct selling corporations are recruiting, rewarding and retaining talent

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Book Extract: Adapting to digitisation

02 Mar 2015

Legacy companies must think about how to harness digitisation - in any or all of its forms - to create better experiences for the ...

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Taking control of uncertainty is the biggest leadership challenge: Ram Charan

02 Mar 2015

Interview with Business advisor & consultant

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40 years ago... And now: Partnering for growth

02 Mar 2015

It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India

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Riding the digital wave

02 Mar 2015

Building a digital eco-system is a complex process - one that spans functions and workflows - and requires collaboration among ...

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The changing profile of rural consumers

02 Mar 2015

Companies need to innovate their mobility platform to drive awareness among rural consumers

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The 21st century curator

02 Mar 2015

Not surprisingly, curation has become the next buzzword after 'social business'. With content coming at us with the force of a ...

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Desperation is not a marketable soft skill

02 Mar 2015

You're looking for a job. You have tried everything, and it seems no one recognises your potential or believe that you'd be a ...

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Getting targeted promotions right

02 Mar 2015

The prevalence and widespread usage of e-mail has given businesses a direct and cost effective way of providing consumers with ...

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China and India lead in mobile shopping

02 Mar 2015

Indian users rank second globally when it comes to online shopping through mobile devices, finds Dyn global e-commerce survey. ...

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The Strategist top five

02 Mar 2015

MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!by Nicholas Carlson* Published by Hachette* Price: Rs 599* An inside story of Marissa ...

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The Strategist Quiz (#398)

02 Mar 2015

The CEO of which company was quoted saying this: "We suck and trolls on the platform and we have sucked at it for years"? Which ...

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Answers to last week's quiz (#397)

02 Mar 2015

Cadillac's Daregreatly campaign. They all came out with dual stock IPOs. A dual class stock structure can consist of stocks such ...

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Rise of the budget smartphone

02 Mar 2015

New and resurgent brands like Xiaomi, Motorola and Asus saw huge interest in their budget devices, which contributed to over 30 ...

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Making the most of data

23 Feb 2015

Predictive analytics is helping e-commerce companies improve their conversion rates. Here's how

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Book Extract: A hands-on CEO

23 Feb 2015

Yahoo! CEOs prior to Marissa Mayer believed their job was to conceive strategies and then get senior leaders to execute them. ...

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Online, offline retail are going through surrogate collaboration: B S Nagesh

23 Feb 2015

The so-called e-commerce 'threat' is actually a blessing in disguise for offline retailers who are looking to make inroads into ...

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Why mobile-only is the only way to go

23 Feb 2015

As internet usage over smartphones surges in India, leading players in different e-commerce categories are already getting over ...

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Looking beyond 'experience'

23 Feb 2015

An ongoing dialogue with customers that engender familiarity and emotional attachment to a brand, product, or service can lead to ...

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Deploying effective social media campaigns

23 Feb 2015

Integrate social media campaigns with offline campaigns to maintain consistency across platforms

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