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Fifty shades of brand symbolism

13 Apr 2015

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and ...

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Book Extract: Founder versus hired CEO

13 Apr 2015

A key skill to develop as CEO or a senior leader in a founder-led company is to know which decisions to make and which to let run ...

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Brands have a small time window to serve up the right experience: Brad Rencher

13 Apr 2015

Interview with Senior VP & General Manager, Digital marketing, Adobe

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A minor glitch or a setback?

13 Apr 2015

When HRD minister Smriti Irani raised her voice against apparel manufacturer Fabindia for allegedly placing cameras pointed at ...

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Greater competition to boost adex

13 Apr 2015

The advertising industry must focus on return on investment to ensure every rupee spent on advertising is considered an

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Retargeting redefined

13 Apr 2015

With the kind of benefits it has to offer advertisers, it is not surprising that OBA is big money, especially with companies like ...

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Don't miss the followers

13 Apr 2015

As leaders consider personal change, they must realise that it is equally their task to enable their followers to make the ...

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Make in India: Maximising manufacturing competence

13 Apr 2015

If India is to scale up its manufacturing, companies need to focus on advanced practices and technology tools for quality ...

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Use mobile, cloud for flexible IT infra

13 Apr 2015

For commoditised products such as cement and paint where not much product differentiation is possible, the 3rd Platform along ...

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Creating the factory of the future

13 Apr 2015

The industrial automation market globally is expected to see a compound annual growth rate of about $186 billion by 2016, driven ...

The Strategist top five

13 Apr 2015

FRUGAL INNOVATION: HOW TO DO BETTER WITH LESS by Navi Radjou and Jaideep Prabhu

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The Strategist Quiz (#404)

13 Apr 2015

In this company the term 'Strategy Tax' is often referred to the reason why the best of its innovations and inventions came out ...

Answers to the Strategist quiz (#403)

13 Apr 2015

Name the founders of Mangala Bank? It is situated in northern India

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Fares or frills?

13 Apr 2015

Despite being a highly cost-sensitive market, a majority of Indians are not willing to accept shoddy customer service when ...

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When it pays to go slow

06 Apr 2015

Here's what it takes to resist the temptation to tom-tom your brand and focus on delivering on the promise

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Book Extract: The rise of sharing economy

06 Apr 2015

The shift from an ownership-based consumer economy to a sharing economy is propelling the growth of a peer-to-peer economic model ...

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Data vs judgment

06 Apr 2015

With the adoption of the digital-first strategy in many newsrooms, social data is increasingly being used to assess story ...

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Tech plays a critical role in audience measurement: Eric Salama

06 Apr 2015

Interview with, CEO Kantar Group

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Preparing for the millennial workforce

06 Apr 2015

Enabling the young workforce to take up higher responsibilities in a seamless manner is going to be a key competitive advantage

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The big agency lie

06 Apr 2015

Let me tell you how advertising agencies work. Agencies, by and large, sell hours. Unless they find a way to productise ...

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