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Advanced Facebook ad techniques for 2015

27 Jan 2015

Business pages will need to constantly innovate to provide interesting and engaging content to their users in order to reach ...

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Winning in the aftermarket

26 Jan 2015

You may choose to outsource it or bring it under your own roof, but keeping a keen eye on after-sales service will ensure ...

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Book Extract: What organisations can learn from casinos

26 Jan 2015

Casinos leverage psychological techniques to increase people's willingness to gamble. Similarly, organisations can embed ...

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Second screen consumption is an opportunity for brands: Mark Henning

26 Jan 2015

Even if the consumer's eyes are not on the television commercial, second screen syncing means she still gets the brand message at ...

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So you want to attract the best talent?

26 Jan 2015

Any retention strategy should start with setting up a basic integrated talent management processes, which connects the entire ...

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Starting from scratch

26 Jan 2015

Micromax, the second largest smartphone player in the county, launched its new smartphone brand Yu in December. The smartphone ...

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Introducing data lakes

26 Jan 2015

You have probably heard of data warehousing, but now there's a newer phrase doing the rounds, and it is one you're likely to hear ...

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E-retail: Short-term valuation or long-term value creation?

26 Jan 2015

E-commerce must focus on long-term value creation while racing for the bigger piece of the pie

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Reset business to attract millennials

26 Jan 2015

Only 28 per cent of millennials feel their current organisation is making full use of their skills

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Mobile preferred screen for watching videos

26 Jan 2015

The report says overall experience from unbuffered viewing to ease of payment is critical for rapid adoption of mobile video ...

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The Strategist top five

26 Jan 2015

THE LAST TEN PER CENT: WHAT IT TAKES TO GET IT RIGHTby TGC Prasad* Published by Penguin* Price: Rs 299* What is the secret to ...

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The Strategist Quiz (#393)

26 Jan 2015

This person is a former British Olympic rower and was chairman of Cadbury and Cadbury Schweppes for 24 years. He has been a ...

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Answers to the Strategist Quiz (#392)

26 Jan 2015

Dark Store. George Smith, creator of Glenlivet the famous Single malt scotch whisky. Jockey, the Hosiery brand. Mahatma Gandhi. ...

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Tablet adoption can boost employee productivity

26 Jan 2015

A majority of IT decision makers (ITDMs) acknowledge tablet adoption has increased their company's productivity by providing ...

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Making a difference

19 Jan 2015

As more global QSR chains target India as their next big market, the battle for supremacy will be won by delivering a unique ...

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Book Extract: Make yourself obsolete...

19 Jan 2015

...or your competitors will, says a new book

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Generating demand is often difficult for social innovators: Madeleine Gabriel

19 Jan 2015

Interview with principal researcher, NESTA

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40 years ago... and now: Taking traditional Indian medicine to the world

19 Jan 2015

It was in the seventies that Himalaya Drug Company began to explore markets beyond India and focused on research and scientific ...

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Promise or problem?

19 Jan 2015

How the lack of right data affects the promise of big data in India

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The missing link

19 Jan 2015

A majority of the organisations in this sector are increasingly realising the importance of robust people management systems as a ...

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