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Making the most of data

23 Feb 2015

Predictive analytics is helping e-commerce companies improve their conversion rates. Here's how

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Book Extract: A hands-on CEO

23 Feb 2015

Yahoo! CEOs prior to Marissa Mayer believed their job was to conceive strategies and then get senior leaders to execute them. ...

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Online, offline retail are going through surrogate collaboration: B S Nagesh

23 Feb 2015

The so-called e-commerce 'threat' is actually a blessing in disguise for offline retailers who are looking to make inroads into ...

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Why mobile-only is the only way to go

23 Feb 2015

As internet usage over smartphones surges in India, leading players in different e-commerce categories are already getting over ...

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Looking beyond 'experience'

23 Feb 2015

An ongoing dialogue with customers that engender familiarity and emotional attachment to a brand, product, or service can lead to ...

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Deploying effective social media campaigns

23 Feb 2015

Integrate social media campaigns with offline campaigns to maintain consistency across platforms

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How not to get an interview call

23 Feb 2015

In an email sent to me, a job seeker indicates that she has sent out 1,884 resumes in the past four months (that's 471 a month, ...

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Look inward to find your role model

23 Feb 2015

This is my first post and I was thinking through my leadership experiences and challenges, debating on what to write about: a ...

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Enterprises, not consumers, driving IoT

23 Feb 2015

One billion: That's how many IoT (Internet of Things) devices will be shipped globally in 2015, according to Deloitte's 2015 TMT ...

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Enhanced vehicle lifespan key to consumer wallet

23 Feb 2015

Concerns over vehicle quality have risen following several high-profile product recalls, with more and more customers now seeking ...

The Strategist top five

23 Feb 2015

WISER: GETTING BEYOND GROUPTHINK TO MAKE GROUPS SMARTERby Reid Hastie, Cass Sunstein* Published by Harvard Business Review Press* ...

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The Strategist Quiz (#397)

23 Feb 2015

Which brand has launched a recent ad campaign inspired by the following lines of President Roosevelt: "It is not the critic who ...

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Answers to last week's quiz (#396)

23 Feb 2015

Bravado, the world's leading merchandising company, which is a subsidiary of Universal Music. Honda Motorcycle and Scooter India. ...

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Stress at workplace

23 Feb 2015

More than 50 per cent Indian employees report excessive pressure at work and a similar proportion is worried about their future ...

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Not just a quick fix

16 Feb 2015

In a globally competitive work environment, with high attrition rates and continuous fight for talent, long-term flexibility ...

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Book Extract: Turning around the top team

16 Feb 2015

How Pieter Nota revived Philips Consumer Lifestyle. An extract from McKinsey Quarterly

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Most Indian companies are yet to embrace time management: James Root

16 Feb 2015

The quicker firms learn to systematically treat time as a scare resource, the more they will increase the efficiency of their ...

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40 years ago... And now: The evolution of the 'client'

16 Feb 2015

During the 1970s, clients played a pivotal role in the growth of the account executive

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When the consumer is not king

16 Feb 2015

Information overload has moved the decision-making power away from the consumer to a new set of market players - the influencers

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Rebirth of the chief financial officer

16 Feb 2015

The modern day CFO faces a future of greater risk management and regulation. His role, as he once knew it, is history

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