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Rethinking the media plan

25 Aug 2014

Instead of thinking in silos, marketers should try to create immersive storyscapes

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Book Extract: Culture and recruitment

25 Aug 2014

Delayering, team spirit and flexibility of work are some of the key elements of strategic human resource management at Nissan

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After-sales is a sure-shot way to engage with the customer: Michael Mayer

25 Aug 2014

An effective after-sales strategy allows customers to touch the brand. It helps develop that element of satisfaction and delight ...

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It's not about money

25 Aug 2014

Between April and June 2014, Infosys' employee attrition rate touched 19.5 per cent, the highest in the company's 30-year ...

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An engaging service vision

25 Aug 2014

An engaging service vision energises everyone to focus and fulfil a powerful promise of service. An engaging service vision wakes ...

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The curse of the high performer

25 Aug 2014

Devika worked hard every year. Received a 'meets expectation' rating twice and an 'exceeds expectation' once. She also won an ...

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The future of recruitment technology

25 Aug 2014

The use of technology in recruitment isn't new. But a seismic shift in technology is underway that is fundamentally changing an ...

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Relationships at the workplace

25 Aug 2014

Interpersonal relationships at work can contribute in subtle yet visible ways to career and job success. There is a direct ...

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The Strategist top five

25 Aug 2014

DECODING THE NEW CONSUMER MIND: HOW AND WHY WE SHOP AND BUYby Kit Yarrow* Published by Wiley* Price: Rs 599* Practical insights ...

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The Strategist Quiz (#371)

25 Aug 2014

Connect Maria Sharapova with the Indonesian word for tiger and what do you arrive at? What are these: Mother Surge, Mother Big ...

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Answers to last week's quiz (#370)

25 Aug 2014

The first Otis elevator was fitted at Raj Bhawan in Kolkata in 1892 and Carrier's first air conditioning installation was at the ...

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The rise of data and analytics

25 Aug 2014

Data and analytics is expected to become the leading source of revenue growth for the tech sector over the next two years. The ...

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The era of personalisation

24 Aug 2014

Customers like to be treated as unique individuals, more so in this era of social media. Standout businesses are getting ready to ...

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"Time for India to move from 'jugaad' to 'jhakkaas'"

18 Aug 2014

Anand Mahindra and Chanda Kochhar on what ails India's innovation climate and how to fix it

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Book Extract: Building win-win partnerships with suppliers

18 Aug 2014

Companies that don't have good collaborative partnerships with their supplier networks can be competitively vulnerable

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It's not digital marketing; but marketing in a world that's digital: Suresh Vittal

18 Aug 2014

Interview with V-P, Marketing Strategy, Digital Marketing, Adobe

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Demand forecasting in a supply chain

18 Aug 2014

A company should link forecasting to all planning activities throughout the supply chain

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Tough love for the C-suite: Marketing is the business

18 Aug 2014

While all the top executive titles-CEO, CFO, CIO, and your role as CMO- represent a high level of achievement and success, they ...

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How the CIO role is evolving

18 Aug 2014

CIOs across the world have seen their jobs morph significantly over the past few years as new tasks and new responsibilities have ...

Nation branding made easy

18 Aug 2014

Successful commercial brands with a strong reputation support a positive nation brand

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