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Moving up the value chain

02 Feb 2015

The truck industry is considered a commodity market with price generally topping the list of buying criteria. Here's how Tata ...

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Book Extract: No trace of history at Huawei

02 Feb 2015

Huawei CEO Ren Zhengfei does not want the firm to take on pressure from legacy. Employees are measured by their competence and ...

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It's time companies understood consumer psychographics: Nissan Joseph

02 Feb 2015

Interview with managing director & general manager, Crocs India

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40 Years ago... and now: Making for India

02 Feb 2015

The focus on manufacturing in India and collaboration with local partners helped Philips tide over the restrictions of the ...

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The new Indian man: A dream consumer for marketers

02 Feb 2015

The modern man's insatiable attitude and need for escape have made him the most sought-after consumer

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The price of bad sales hiring

02 Feb 2015

It is difficult to make a real change until a catalyst rocks your world

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Driving profits through big data

02 Feb 2015

However, for most businesses, this mountain of transaction history sits untapped in corporate ERP systems

Connecting rural India

02 Feb 2015

Rural India is not a downgraded version of urban India. It is a different market. Creative marketing is needed to gain access to ...

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Gender pay gap still significant

02 Feb 2015

Workers in domestic companies earn about Rs 115 per hour less than workers in firms partially owned by foreigners

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Programmatic ads will become more human

02 Feb 2015

In 2015, programmatic algorithms and systems will increasingly differentiate themselves based on their ability to manage cost ...

The Strategist top five

02 Feb 2015

VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT by by Alexander Osterwalder, Yves Pigneur, Greg ...

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The Strategist Quiz (#394)

02 Feb 2015

The founder of this company studied Walmart's and Costco's histories of driving down wholesale costs to pass savings on to ...

Answers to the Strategist quiz (#393)

02 Feb 2015

This person is a former British Olympic rower and was chairman of Cadbury and Cadbury Schweppes for 24 years

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Trends CMOs will benefit from in 2015

02 Feb 2015

The new age customer, social media and bog data analytics will drive CMO agenda this year, says report by Hansa Cequity

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Advanced Facebook ad techniques for 2015

27 Jan 2015

Business pages will need to constantly innovate to provide interesting and engaging content to their users in order to reach ...

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Winning in the aftermarket

26 Jan 2015

You may choose to outsource it or bring it under your own roof, but keeping a keen eye on after-sales service will ensure ...

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Book Extract: What organisations can learn from casinos

26 Jan 2015

Casinos leverage psychological techniques to increase people's willingness to gamble. Similarly, organisations can embed ...

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Second screen consumption is an opportunity for brands: Mark Henning

26 Jan 2015

Even if the consumer's eyes are not on the television commercial, second screen syncing means she still gets the brand message at ...

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So you want to attract the best talent?

26 Jan 2015

Any retention strategy should start with setting up a basic integrated talent management processes, which connects the entire ...

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Starting from scratch

26 Jan 2015

Micromax, the second largest smartphone player in the county, launched its new smartphone brand Yu in December. The smartphone ...

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