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Recreating the magic

17 Nov 2014

As more brands flock to online marketplaces, the challenge will be to recreate the differentiated experience offered in physical ...

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Book Extract: Masters of the game

17 Nov 2014

IT heads can have limited ability to force change in business practices. Only the organisation's leadership can drive change in ...

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Customers are looking for partners, not suppliers: Alok Ohrie

17 Nov 2014

Interview with President & MD, Dell India

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Branding for a cause

17 Nov 2014

Cause marketing is all the rage these days as consumers become sensitive to issues around them

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Dealing with new tools

17 Nov 2014

Marketers beware: there's no running away from digital channels

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The new role of HR

17 Nov 2014

The HR function is at an inflection point and I believe that in the next five years we will see significant transformation of the ...

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From cash on delivery to card on delivery

17 Nov 2014

The 'card on delivery' concept is expected to add substantially to the growth of e-commerce industry

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Indian consumers most patient

17 Nov 2014

However, Indian customers are also the most reactive with 71% having dropped an intended purchase due to poor customer service

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The Strategist top five

17 Nov 2014

FAIL BETTER: DESIGN SMART MISTAKES AND SUCCEED SOONER by Anjali Sastry, Kara Penn

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The Strategist Quiz (#383)

17 Nov 2014

The founder of this company was a taxidermist who worked in New Mexico and Arizona as an "assistant naturalist", a job that ...

Answers to last week's quiz (#382)

17 Nov 2014

The former CEO of which company said: " The internet is the Viagra of big business"

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The loyalty factor

17 Nov 2014

Indians feel most loyalty to the bank category, followed by mobile network providers and technology brands, finds a report

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The big leap

10 Nov 2014

More and more traditional consumer companies are borrowing research skills and tools from their online counterparts

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Book Extract: The trust factor

10 Nov 2014

Sellers who focus on advice and persuasion without considering how to build trust, cannot succeed in the long run

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The relevance of a media agency has never been stronger: Vishnu Mohan

10 Nov 2014

Earlier you had to come up with a wonderful product and then sell. Now the starting point is one person and his consumption and ...

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40 Years Ago... And now: Becoming hair experts

10 Nov 2014

Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category

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Mass campaigns and the role of analytics

10 Nov 2014

Social media analytics can help campaign managers decide the timing of campaign activities and relevant themes

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The 'only rewards drive retention' myth

10 Nov 2014

So what can the oil and gas industry do to both attract and retain critical technical professionals in the long term? Now, it ...

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The future of digital advertising

10 Nov 2014

CHIME* go his glasses...as he wears his Google Glass to receive the incoming call

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Data security in the cloud

10 Nov 2014

While organisations are increasingly using cloud computing resources, IT staff is having trouble controlling the mgmt and ...

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