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Win back lost customers

30 Mar 2015

With a cross-channel retargeting strategy, brands can improve customer conversion rates

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Book Extract: Creating contrarian teams

30 Mar 2015

It is better for groups to encourage real dissent than to appoint artificial dissenters, says a new book

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Most organised retail cannot handle competition from kiranas: Rajiv Lal

30 Mar 2015

Interview with Stanley Roth Senior Professor of Retailing, Harvard Business School

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40 Years ago... and now: Going against tradition

30 Mar 2015

Winning over employee trust and reacting quickly to market demands helped Apollo Tyres move ahead during the uncertain economic ...

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Navigating common strategy traps

30 Mar 2015

The trade-off between exploiting existing businesses and exploring new opportunities is a constant challenge

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The perils of fine targeting

30 Mar 2015

Marketers must resist the urge to define their target groups too soon. Else, they must prepare to face brand positioning ...

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A fatal obsession

30 Mar 2015

This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions:1. What's the impact on ...

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PR needs a seat at the leadership table

30 Mar 2015

While PR and corporate communications have often been relatively neglected functions within most corporates, one is increasingly ...

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Why you may need a chief external officer

30 Mar 2015

Serious incidents such as the deepwater horizon oil spill and factory fires in India and Bangladesh highlight why some companies ...

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Offer choice in employee benefits

30 Mar 2015

A majority of employers believe that employee choice in benefits would help improve retention and make employees see larger value ...

The Strategist top five

30 Mar 2015

INTRAPRENEURS @ MJUNCTION - THE MAKING OF AN E-COMMERCE GIANTby Rajeev Kumar* Published by Rupa Publications* Price: Rs 259* The ...

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The Strategist Quiz (#402)

30 Mar 2015

During most of the 19th century, Americans used to have left overs from the previous day in the morning, which caused widespread ...

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Answers to last week's quiz (#401)

30 Mar 2015

Dettol. The ouzo effect (also louche effect and spontaneous emulsification) is a milky (louche) oil-in-water microemulsion that ...

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Online assessment tools preferred for training

30 Mar 2015

A majority of organisations do not use online assessment tools for pre-hiring but prefer them for employee engagement, training ...

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Playing catch-up

23 Mar 2015

As digital-born-and-bred payment companies gain traction, banks put up a brave fight by reconfiguring their payments ecosystem

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Book Extract: When to change strategy

23 Mar 2015

The ability to modify strategy at the right time can save or destroy a business, says a new book

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There are enormous opportunities for responsible businesses to grow: Paul Polman

23 Mar 2015

Our brands are the main tools through which we deal with the world's biggest problems such as climate change and food security, ...

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Making design thinking work

23 Mar 2015

Inspired by the spectacular rise of Apple and IDEO, design thinking is increasingly being seen as a better way to deal with the ...

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BYOD and data security

23 Mar 2015

Companies must work with IT to assess emerging tools that maximise the BYOD potential without threatening enterprise data

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Simplifying the salesman's life

23 Mar 2015

While building a sales team for a client a year ago, I received a feedback during a push-back from my newly established team of ...

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