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Renault, Panasonic and Haier have managed to bounce back after a series of crucial mistakes. Here's what they learnt from their early set-backs
We often associate the amount of effort with the quality of the outcome. This can distort our decision-making
Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, ...
Being treated as an equal and valued part of the organisation brings out the best in the workforce
Interview with associate professor of business administration in negotiation, organizations & markets unit, Harvard Business School
How to build a chain
LEAN IN: WOMEN, WORK, AND THE WILL TO LEAD by Sheryl Sandberg
A management professor coined a term when studying the cases of the disk drive industry
Name the automobile brand and its manufacturer who uses this brand line "Dive it again, James". Also state the reason for using this line
India has seen a 280% increase in bot infections that is continuing to spread to a larger number of emerging cities
Consumers don't shop in a silo. As a marketer you have to offer them an immersive experience, regardless of the channel where they found you
AG Krishnamurthy on how he steered Mudra through its mid-life crisis
The future of sustainable transportation in India lies in developing electric vehicles across transit automobile segments
Interview with Nilesh Gupta, Managing Partner, Vijay Sales
As marketers move towards channel-agnostic retail, brick and mortar stores are evolving into experience zones
Interview with executive vice-president (world service), American Express
ACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT AND CONTENT by Mark Levy
Name the automobile brand and its manufacturer who uses this brand line "Dive it again, James". Also state the reason for using this line
Name the company that came out with the advertisement, "The Message that Saved His Life", in 1964
