Live The Game, the Johnnie Walker way Video

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Diageo India today presented the Johnnie Walker "Keep Walking"award to Dilip Vengsarkar, chairman of selectors, BCCI for his personal progress and contribution to Indian cricket.

Vengsarkar, while receiving the award, said: "The Keep Walking award is an encouragement to every individual to pursue personal progress. I am now looking forward to working with them more closely in order to Live the Game."

Diageo also announced the association of Johnnie Walker as an official sponsor of the ICC Cricket World Cup 2007, and launched a 360-degree marketing programme "Live the Game."