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Chinese brands, led by Xiaomi, rule 66% of Indian smartphone mkt: Report

Brands like Vivo, RealMe and Oppo are gaining popularity in India as well

Reuters  |  Bengaluru 

Representative Image
Representative Image

Chinese brands controlled a record 66 percent of Indian market in the first quarter, led by Corp, a report showed, with volumes rising 20 percent on the back of popularity for brands like Vivo, and

Xiaomi's shipments fell by 2 percent over last year, but the Beijing-based company was still the biggest brand in the country, followed by Samsung Electronics Co Ltd, according to based Counterpoint Research.

Shipment volumes for jumped 119 percent, while those of rose 28 percent.

"Vivo's expanding portfolio in the mid-tier range ($100 to $180) drove its growth along with aggressive cricket campaign," Counterpoint analysts said.

is the world's fastest growing market for smartphones, where affordable pricing coupled with features like "selfie" cameras and big screens have popularised Chinese brands.

like and Hotstar, as well as heavy usage of messaging apps like Facebook Inc's WhatsApp have further spurred demand.

"Data consumption is on the rise and users are upgrading their phones faster as compared to other regions," Counterpoint's said.

"As a result of this, the premium specs are now diffusing faster into the mid-tier price brands. We estimate this trend to continue leading to a competitive mid-tier segment in coming quarters."

First Published: Fri, April 26 2019. 15:32 IST
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