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Xiaomi leads India smartphone market, OnePlus tops premium segment in 2018

Xiaomi, Samsung, Vivo, Realme and OPPO emerged as the top five smartphone vendors in terms of market share in Q4 2018 in India

IANS  |  New Delhi 

Mi, Xiaomi

Chinese brand with 28.9 per cent market share led the Indian market in 2018, followed by South Korean brand at 22.4 per cent and at 10 per cent, an (IDC) report said on Tuesday.

"The premium end of the market outgrew all other price segments in 2018 with 43.9 per cent Year-on-Year (YoY) growth -- OnePlus emerged as the in the price segment range $500-$700 and in the super premium segment and surpassed for the top position with its Galaxy S9 series," said Upasana Joshi, Associate Research Manager, Client Devices,

According to the report, the drove the to an all-time high of 38.4 per cent in 2018 and a whopping 42.2 per cent in 2018 Q4 whereas offline channels had a rather muted year with a modest 6.7 per cent annual growth and a 5 per cent sequential growth in Q4.

"Shipments form Xiaomi, Asus, OnePlus and more grew resulted by 47.3 per cent YoY in Q4, but the offline channel was unable to keep pace with the deep discounts and go-to-market initiatives from the almost throughout the year," Joshi added.

The overall average selling price remained flat in 2018 at $158, with high shipments in the mass segment of $100-$200 -- which accounted for more than half of the market in

Xiaomi, Samsung, Vivo, and emerged as the top five smartphone vendors in terms of market share in Q4 2018 in

On the other hand, the feature phone market, primarily driven by Phones -- which makes up 56 per cent of the total mobile phone market clocked million-unit shipments in 2018, with 10.6 per cent YoY growth, the report said.


First Published: Tue, February 12 2019. 11:26 IST