Electrolux launches AC with interchangeable panels

Now you can match your AC with your home d?cor

With changing lifestyle the Indian consumers are becoming more & more style conscious not just with their clothes and accessories but also with their living space. The modern Indian homes are reflecting the personality & style of the dwellers. The new range of air-conditioners named after the southern & northern winds of the world are introduced by Electrolux, the global leader in home appliances.

Boreas range of air-conditioners comes with interchangeable colour panels that allow the air-conditioner to blend in with the décor theme & personality of the home maker. Electrolux also introduced its Mistral range of ACs with unique 5 stage filter system and the Coho range that runs with the help of magnetic force and the DC inverter regulates the compressor speed according to the cooling requirements. The new air conditioners will be available in all leading retail outlets across the country.

 

Electrolux Boreas range comes with unique interchangeable colour panels that give the liberty to add beauty and style to the theme of home décor. These interchangeable colour panels come in various attractive colours such as burgundy red, silver and champagne gold making it possible to match the colour of the AC with the colour of your home.

 

“The demanding Indian consumer wants products that match his taste and with this new range we hope to give him the freedom to customize the AC to match his room décor. Our products have the comfort and efficiency benefits along with this unique feature that will enable the consumer to derive maximum from his valueable investment,” said Sajeev R, Chief Operating Officer – Electrolux, PE Electronics.

The Mistral range comes with an unique five stage filter system which filters dust, mites & disease carrying bacteria, bad odour & adds Vitamin C to the air making it pure and refreshing. It also has other distinguished features such as low noise, 4-way air deflection and turbo cool mode which helps in quick cooling.

The new Coho DC inverter range boasts of a unique feature which helps in enjoying the precise cooling ad desired by the consumer. This range also has a unique feature where you can use the air-conditioner as a heater in the chilling winter nights. What more this range also gives the maximum energy saving.

The new range of Electrolux Air Conditioners use 100% Copper for the heat exchange and in the installation piping thus enhancing the efficiency and durability. The Air Conditioners are available with the maximum 5 star BEE rating and the DC inverter technology.

In addition to Air conditioners, Electrolux product category includes Refrigerators, Washing Machines and Microwave Ovens. Electrolux has Sonam Kapoor, a young and talented Bollywood actress, as its brand ambassador in India.

“The new range of air-conditioners are definitely going to be a trend setter in the market. I particularly like the concept of interchangeable panels as it gives me an option to choose the AC panels according to my room design” says Sonam Kapoor Brand Ambassador- Electrolux, PE Electronics.