Enixta launches online product discovery platform Buysmaart.com

Enixta Innovations, a Hyderabad-based artificial intelligence (AI) technology startup, on Wednesday launched Buysmaart.com, an online product discovery platform that uses AI and proprietary algorithms to recommend the best mobile phones. Enixta was founded by Giridhari Devanathan, formerly with PayPal, Nokia, Yahoo! and EBay, in 2014. The company had so far raised $1.5 million from family and friends, of which it has spent Rs 2 crore on developing the Buysmaart.com platform. “Buysmaart.com went alpha in February this year. We expect the platform to witness over one million hits, generating leads worth Rs 1 crore to our ecommerce partners in the next six months,” chief executive officer Devanathan told mediapersons here on Wednesday. Buysmaart.com’s AI engine wades through over one million user reviews, currently being mined from various sources, 50,000 phone specifications, 5,000 phone variants and 1,000 phones produced by 160 mobile brands to help users compare, choose and buy. “We have partnered ecommerce players like Flipkart, Snapdeal, Amazon and Naaptol. Buysmaart.com will receive 10 per cent to 20 per cent commission on every productive transaction that it generates leads for,”he said. Stating that Buysmaart.com would expand its catalog to tablets, laptops, restaurant listings, cameras and automobile in near future, Devanathan said the company was in the process of launching Buysmaart.com native apps on iOS, Android and Windows platforms within the next three months.