You are here: Home » Companies » News
Business Standard

Flipkart partners HRX to expand into sports, fitness equipment category

Walmart-owned Flipkart on Monday said it has partnered with HRX, which was co-founded by actor Hrithik Roshan, to launch a range of sports and fitness equipment for home workouts

Flipkart | fitness wearables | workout

Press Trust of India  |  New Delhi 

Flipkart (Photo: Bloomberg)

Walmart-owned on Monday said it has partnered with HRX, which was co-founded by actor Hrithik Roshan, to launch a range of sports and fitness equipment for home workouts.

The HRX sports and fitness equipment range is a carefully curated array of products designed keeping in mind the needs of 'active fitness enthusiasts', a statement said.

The product range aims to address the requirement of functional home workouts for consumers who are increasingly adopting a fit lifestyle regime, it added.

Priced from Rs 349 (skipping rope and resistance tubes) onwards, the new range of equipment from HRX is available on and will be introduced soon on Myntra.

HRX also plans to expand the category and start retailing sports equipment, and treadmills by the end of this year, it said.

With the gyms being shut and extended lockdowns, we have seen a surge in home-workouts, leading to a demand for home paraphernalia. Our team got thinking about how best we could support our consumers' fitness journey and set the idea of sports and fitness equipment in motion," Afsar Zaidi, co-founder and CEO at HRX, said.

He added that with the e-commerce launch on and Myntra, the company is tapping into a new category to aid a larger audience with a better home experience.

There is a growing awareness around the importance of leading a healthy and fit lifestyle among consumers from all age groups. At Flipkart, we have seen the demand across this vertical accelerate since last year," Flipkart Senior Director - Private Labels Priya Fotedar said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, August 16 2021. 20:14 IST