Media-technology start-up ZAPR on Thursday said it had raised an undisclosed amount of funding, led by Flipkart. The round also saw participation from music streaming app Saavn, Micromax, MuSigma co-founders Dhiraj Rajaram and Ambiga Dhiraj, and investors Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni.
The Bengaluru-based company will utilise the funds to expand its product portfolio for the media and advertising sector as well as to scale up the team.
Co-founded in 2012 by IIM-Ahmedabad batchmates Deepak Baid, Sajo Mathews and Sandipan Mondal, ZAPR is a media consumption repository and audience targeting platform.
Its solution aims to help brands, media agencies and broadcasters profile the offline media consumption behaviour of millions of people, enabling content owners and brands to identify their offline audiences and re-engage with them digitally and on mobiles. The company helps its clients to engage with their audience across several media.
“With mobile and internet bringing in a paradigm shift in the way media is consumed, Zapr is surely looking at a very exciting growth road-map. The team has firm grounding in terms of understanding of the media ecosystem. We are confident that with a well-defined strategy and innovation; Zapr will have a unique position in the media space,” said Nishant Verman, senior director- corporate development at Flipkart.
The company is backed by veterans such as Samir Bangara, the co-founder of content curation and distribution platform Qyuki, and former managing director at Disney (Digital), Roshan Abbas, Naveen Tewari of InMobi, and Paytm’s Vijay Shekhar Sharma.