FMCG sector can grow at CAGR of 9%: CII

oduct options and pay lesser attention to the price wars as has been the case for the last few years.  In terms of market expansion, companies need to maintain focus on rural markets and, at the same time, bring in a more segmented approach along with providing a wider range of product-service bundles.  With the growth of the organised retail sector, it is important for the FMCG companies to develop professional relationships which would benefit both the industries by bringing down supply and distribution costs.  Further, it needs to leverage the potential presented by India