Hll Drops Jwt, Picks O & M For Close-Up

Hindustan Lever Ltd (HLL) has replaced its long-standing advertising agency JWT for its Rs 350 crore flagship toothpaste brand Close-Up with Ogilvy & Mather (O&M) in India.

The account, which has been with JWT India since mid-nineties (following a global realignment), is estimated to be worth Rs 50 crore in annualised billings.

JWT will, however, continue to be the agency in other countries, HLL said today. Close-Up is marketed in about half-a-dozen foreign countries. The Close-Up account was put up for review three months ago with HLL