Inthree, an impact venture that helps the Indian hinterland access products and services, by leveraging its rural distribution network and expertise in project management in rural areas has attracted investment from the Indian Angel Network.
The funding will be principally used to fuel Inthree’s evolution into a complete rural consumer company with a strong sourcing and technology backbone. The company is currently concentrating on south India and will strive to dominate the geographies in depth and gain the ability to access households even at village level.
Ramachandran Ramanathan, Co-Founder, Inthree commented, “Villages in India have spending power, but they also has some unique problems. By utilising our understanding of these problems and strong network in the rural areas we intend to offer equally unique solutions to tap into the rural opportunity and propel the rural rising, thus creating a better life and world for all.”
Inthree focuses on achieving the triple goals of rural distribution, rural project implementation and rural consultancy, taking advantage of years of experience in last mile distribution and working in rural markets. The company has so far distributed products to over 4,00,000 households in semi urban and rural locations using non-traditional channels like India Post, Community based NGOs and Micro finance Institutions, among others.
Ashvin Chaddha, IAN member who was a co-lead for this investment and will also join Inthree board said, “There has been a considerable increase in the consumer spends in rural India as the overall sense of well-being has increased. From product development to marketing strategies, companies are increasingly beginning to change the way they target the country’s rural population. In this scenario, Inthree plays a vital role in bridging the huge gap between manufacturers and rural consumers.”
Ajai Chowdhry, IAN member and Investor “Our investment in Inthree is in continuation with IAN’s commitment to invest in teams that have deep domain expertise and high focus on execution to create high value businesses.”