Mahindra First ups Chennai presence

Multi-brand car workshop company, Mahindra First Choice Services, has strengthened its presence in the Chennai by appointing 10 franchisees. The first of its franchisees - KLN Motor Agencies, was inaugurated today at Ekkattuthangal.

"With a car population of over 600,000, and a culture of strong process adherence, Chennai was the logical choice for us to establish our first franchisee workshop. Moreover, we already have a strong network in the city with three COCO workshops at Ambattur, Guindy and Nerkundram,"said Vijay Kumar, CEO, Mahindra First Choice Services, in a release. The company also appointed 10 additional franchisee workshops in the Chennai cluster.