You are here: Home » Companies » News
Business Standard

Mobile 10X to scale up app revenue to Rs 10,000 cr

To establish five startup hubs in India over next five years

K Rajani Kanth  |  Hyderabad 

Deposit image via Shutterstock
Deposit image via Shutterstock

Mobile 10X, a programme initiated by Internet and Mobile Association of India (IAMAI) to make India a global app superpower in the next five years, is aiming at scaling up mobile app revenue from Rs 1,000 crore to Rs 10,000 crore by 2019.

"Mobile 10X is in line with mission of Indian government to boost the Indian start-up ecosystem with funds worth Rs 1,000 crore set aside for technology start-ups in the Budget 2015-16.

These are exciting times and our vision is clear - that Mobile 10X will spearhead the app revolution in India," IAMAI president Subho Ray said in a release on Wednesday.

IAMAI today roped in VMAX, an app monetisation platform in India and Southeast Asia, as a founding partner for its Mobile 10X programme. In this initiative, VMAX, Google, Paytm and IAMAI will come together to boost the app ecosystem in India.

The board members for Mobile 10X include VMAX founder and chief executive officer Dippak Khurana, Google vice-president and managing director (Southeast Asia and India) Rajan Anandan, Paytm founder Vijay Shekhar Sharma and Subho IAMAI president.

The founding partners will work in unison to educate, engage, evangelise and enable app developers in the country. The Mobile 10X programme targets to increase the number of mobile app developers in India from 50,000 to 500,000 over the next five years, IAMAI said.

According to IAMAI, VMAX will play a crucial role in Mobile 10X by running workshops, hackathons, job fests, app fests and mentorship programmes across India.

Mobile 10X will also have five start-up hubs across five Indian cities in the next five years. These start-up hubs will include app testing facilities, design labs, co-working spaces, play zones and monetisation zones.

The monetisation zones will be powered by VMAX, where app developers will be mentored on monetisation, hence transforming them from being app developers to 'app entrepreneurs'.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, February 03 2016. 13:04 IST