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MoEngage raises over Rs 630 mn from Matrix Partners, VenturEast, others

MoEngage will utilise the fresh capital to expand global presence, strengthen its data science capabilities and roll-out its integrated marketing technology stack

Press Trust of India  |  New Delhi 

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Intelligent marketing cloud platform Inc on Tuesday said it has raised over Rs 630 million ($9 million) in a funding round led by India and  

In a statement, the California-based firm founded by Raviteja Dodda and Yashwanth Kumar said that existing investors and also participated in the latest round. 

will utilise the fresh capital to expand global presence, strengthen its data science capabilities and roll-out its integrated marketing technology stack for enterprise clients with user engagement, analytics, and personalisation products, the company said. 

The funding comes at a time when we are looking to establish category leadership in Asia, grow our presence in North America and Europe and enhance our widely recognised artificial intelligence (AI) Engine Sherpa, Raviteja Dodda, Founder and CEO, said.

The unprecedented growth in mobile interactions and messaging, coupled with rising customer expectations has created an engagement gap for many brands, he noted.

MoEngage has built an enterprise solution for brands to deliver personalised engagement at any touchpoint, powered by machine learning, he added. 

First Published: Tue, December 04 2018. 12:55 IST
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