Moonrakers expects Rs 2-3 cr turnover

Hoping to cash in on the growing market for designerwear in what is being termed as the retail launchpad in the country, Moonrakers Lifestyle Ltd, a venture of Rashmi Tank & Partners, expects its premium lifestyleôfashion brand 'Luxuria' to do a business of at least Rs 2-3 crore in Gujarat.

Launched recently in Ahmedabad, Luxuria is the first store of the company in the country, with a few more following suit in other cities like Bangalore, Chennai and Surat in the coming months.

Speaking of the store, Rashmi Tank, Director, Moonrakers Lifestyle Ltd said Luxuria will showcase women's wear and men's wear, ranging from ethnic to western designer wear, accessories, and home & lifestyle products.

"While the women's range is designed by Luxuria, the men's wear range includes creations from designers Ashish Soni, Narendra Kumar, Abraham & Thakore and Priyadarshini Rao," said Tank.

Priced from Rs 1,500 to Rs 10,000 and beyond, Tank added that the pricing varies depending on the seasonal designer wears like wedding collections which are priced at a premium from Rs 5,000 onwards.

Spread over 10,000 sq ft, the store will also feature a lifestyle clinic and an in-house cafe lounge, among other things. The company is planning to rope in an international coffee brand for the in-house cafe lounge, whose name Tank declined to reveal.

Apart from Moonrakers Lifestyle Ltd, Rashmi Tank & Partners also run Silent Valley Promotions Pvt Ltd, a Rs 16 crore travel and leisure venture. With the aim to create a diversified business, Moonrakers Lifestyle will move on to other areas like retailing, fun and entertainment, said Tank.