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Online channel to contribute 3% of sales in 3-5 years: Dabur

At present, online channel accounts for less than 1% of its total sales

Press Trust of India  |  New Delhi 


major expects online channel to contribute up to 3 per cent of its total in the next three to five years.

At present, accounts for less than 1 per cent of its total

"E-commerce channel should contribute 2-3 per cent of the total sales in the next 3-5 years," India Executive Director (Consumer Care Business) Krishan Kumar Chutani said.

In 2016-17 fiscal, reported revenue from operations of Rs 7,701.44 crore.

Last month Dabur tied up with e-commerce major for an online ayurveda marketplace, which will house all ayurvedic brands and products available in the country.

The company also partnered with to make over 30 of its products available to customers in the US, Canada and Mexico as it looks to further strengthen its international play.

The homegrown ayurvedic products maker, which gets about 30 per cent of its revenues from international operations through offline distribution network, has a presence in over 120 countries.

First Published: Mon, October 02 2017. 00:10 IST