Panasonic launches long lasting alkaline batteries

The company has introduced four new models in the alkaline batteries segment which will be made available in the metros initially followed by the rest of the country.
The current Indian battery market is dominated largely by Manganese batteries and the demand for alkaline batteries accounts only for about 1 per cent of the total dry battery demand.
The company has a total capital of about Rs 7.5 crore with an annual sale of over Rs 200 crore.
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First Published: Jul 14 2008 | 2:58 PM IST

