Parryware Roca launches 'Crestia Collection'

Parryware Roca Private Limited has launched its 'Crestia Collection' in Kerala. The collection includes a range of imported sanitaryware and shower solutions.

The Parryware brand command a 10 per cent share in the premium segment for sanitaryware in India, which is Rs 130 crore per annum.

"With the launch of Crestia Collection, we are confident of taking this market share to over 20 per cent during the year 2008," KE Ranganathan, managing director, Parryware Roca, said.