Steps to promote Brand Image of Indian Handicrafts in Global Markets

Steps to promote Brand Image of Indian Handicrafts in Global Markets

The Government is taking the following important steps to promote brand image of Indian handicrafts, including Handmade Carpets & other floor coverings, in global markets: 

1.      Market Development Assistance (MDA) Grant and Market Access Initiative (MAI) Assistance for participation in Fairs & Exhibitions/Reverse/Buyer-Seller Meet in India & abroad.

2.      Assistance for marketing study, branding/International publicity, participation in Fairs & Exhibitions, Buyer-Seller Meet in India & abroad etc. through Marketing and other Scheme.

 

3.      Thematic display and live demonstration of crafts by Master Craftspersons in exhibitions abroad.

4.      Organizing Indian Handicrafts & Gifts Fair twice a year besides product specific shows. 

The above information was given by the Union Textiles Minister, Smt. Smriti Zubin Irani today, in a written reply to a Rajya Sabha question.