Percept, Aegis Group split in India

Percept, Aegis Group split in India

BS Reporter / Mumbai December 7, 2006

Percept Holdings and Aegis Group, the UK-based media communications and market research group, have decided to end their seven-year partnership in India.

The joint venture had three companies in India, media buying house Carat Media, sports, entertainment and sponsorship marketing company PDM India (known as Percept D Mark), and an outdoor media company Posterscope.

Post the split, Aegis Group will hold 100% stake of Carat India as it will take over Percept