Shah Rukh is brand ambassador for Sunfeast

ITC Foods has signed Shah Rukh Khan as the brand ambassador
for its flagship brand Sunfeast.

Khan will be endorsing the entire range of snacks under the umbrella brand of Sunfeast. "As brand ambassador, Shah Rukh Khan will play a key role in brand and product communication on television, print and outdoor media and various promotions and merchandise that have been planned for the brand," the company said in a release today.